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For Companies At a Glance
- Tasks: Drive sales and expand listings for exciting drink brands across the UK.
- Company: Join a leading brand builder in the fast-moving consumer goods (FMCG) sector.
- Benefits: Enjoy a competitive salary, performance bonuses, car allowance, and career growth opportunities.
- Why this job: Be part of a dynamic team that values innovation and authenticity while making an impact.
- Qualifications: Experience in B2B or field sales within food or drink is essential.
- Other info: This role involves travel and attending key trade shows and industry events.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking a passionate and driven Business Development Manager to take their branded drinks portfolio to new heights. This is a fantastic opportunity to join a leading brand builder in the FMCG space.
About the Role
You’ll focus on unlocking new business opportunities primarily within the greater London area and across the UK. Your primary responsibility will be expanding listings, distribution, and sales across their drink’s brands.
Key Responsibilities
- Develop new business across multiple channels including convenience retail, foodservice, independents, wholesalers, cafés, pubs, restaurants, delis, and more
- Deliver budgeted sales, profit, and distribution targets
- Build strong relationships with buyers to grow drinks listings
- Create and execute customer plans with weekly/monthly progress reporting
- Manage promotional calendars and pricing structures
- Represent the business at key trade shows and industry events
What We’re Looking For
- Proven success in a B2B sales or field sales role within food or drink.
- Resilient, tenacious, and commercially minded
- Excellent communication and relationship-building skills
- Based in or around London, or within easy access to the M25
- Full UK driving licence and willingness to travel
What’s in it for you
The position offers a competitive salary package, performance bonus, car allowance, and opportunities to grow your career with a company that values innovation, authenticity, and drive.
Business Development Manager - Drinks employer: Talent Guardian
Contact Detail:
Talent Guardian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Drinks
✨Tip Number 1
Network within the FMCG industry, especially focusing on drinks. Attend trade shows and industry events to meet potential contacts and buyers. Building relationships in person can significantly enhance your chances of landing this role.
✨Tip Number 2
Familiarise yourself with the latest trends in the drinks market. Understanding what’s popular and emerging can help you speak confidently about how you can contribute to expanding listings and distribution.
✨Tip Number 3
Prepare to discuss specific strategies for developing new business across various channels. Think about how you would approach convenience retail, foodservice, and other sectors, as this will demonstrate your proactive mindset.
✨Tip Number 4
Showcase your resilience and tenacity during conversations. Share examples from your past experiences where you overcame challenges in sales, as this aligns perfectly with what they are looking for in a candidate.
We think you need these skills to ace Business Development Manager - Drinks
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales or field sales, particularly within the food and drink sector. Use specific examples of how you've successfully developed new business and met sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of the FMCG space. Mention your ability to build relationships with buyers and your experience in managing promotional calendars.
Highlight Key Skills: Emphasise skills such as resilience, tenacity, and excellent communication. Provide examples of how these skills have helped you achieve success in previous roles, especially in expanding listings and distribution.
Showcase Your Knowledge of the Market: Demonstrate your understanding of the drinks market in the UK, particularly in the greater London area. Mention any relevant trends or insights that could benefit the company and show that you're proactive in your approach.
How to prepare for a job interview at Talent Guardian
✨Know Your Product Inside Out
Make sure you have a deep understanding of the drinks portfolio you'll be representing. Familiarise yourself with the unique selling points, target market, and current trends in the FMCG space. This knowledge will help you answer questions confidently and demonstrate your passion for the brand.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships with buyers or clients in previous roles. Highlight specific instances where your communication skills led to increased sales or successful partnerships. This will show that you can effectively manage and grow listings.
✨Demonstrate Your Sales Strategy
Be ready to discuss your approach to developing new business opportunities. Outline your strategies for expanding listings and distribution, and how you plan to achieve budgeted sales and profit targets. This will illustrate your commercial mindset and resilience.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview about the company's goals, challenges in the market, or their expectations for the role. This shows your genuine interest in the position and helps you assess if the company is the right fit for you.
