At a Glance
- Tasks: Drive new partnerships and grow existing relationships in the drinks industry.
- Company: Fast-growing drinks business with a focus on premium brands.
- Benefits: Competitive salary, bonus opportunities, and a dynamic work environment.
- Other info: Opportunity to represent the company at industry events and trade shows.
- Why this job: Be a key player in shaping the future of exciting drinks brands.
- Qualifications: Experience in business development or sales within the drinks sector.
The predicted salary is between 34000 - 38000 £ per year.
We are working exclusively with a fast-growing, full-service drinks business based in the Midlands that partners with premium and independent drinks brands to help them launch, grow and scale. With capabilities spanning liquid development, production, packaging, warehousing, fulfilment and brand growth, this business is a genuine end-to-end partner for drinks brands looking to build a commercial presence across the UK.
Operating with a BRC-accredited facility and established national retail and on trade relationships, they connect independent producers and challenger brands with retailers, bars and online platforms — and they are growing quickly. This BDM hire is central to that next phase of growth.
As Business Development Manager, you will be the commercial engine driving new brand partnerships and growing existing relationships across both on and off trade channels. This is a field-facing, relationship-led role for someone who thrives in a fast-paced, entrepreneurial environment and genuinely loves the drinks industry.
The Role
- Identify, approach and win new commercial partnerships with drinks brands looking to grow their on and off trade presence
- Manage and develop existing brand partner relationships to maximise commercial value
- Execute sales activity across both on trade (bars, restaurants, hotels, venues) and off trade (retail, wholesale, e-commerce) channels
- Work closely with internal teams across production, logistics and brand growth to ensure partner brands receive a seamless, end-to-end service
- Support route to market strategy and distribution planning for partner brands
- Represent the business at trade shows, industry events and brand partner meetings
- Report on pipeline, activity and performance against commercial targets
What We're Looking For
- Proven experience in a BDM, sales or account management role within the drinks industry — essential
- Solid understanding of both on trade and off trade channels and how to operate effectively across both
- Experience working with or for challenger, craft, premium or independent drinks brands a strong advantage
- Commercially driven with strong negotiation and relationship building skills
- Self-starter who is comfortable working autonomously in a field-based, hybrid role
- Based in the Midlands and happy to travel to the office occasionally as required
- Passionate about drinks, brands and the industry
Business Development Manager employer: Talent Guardian
Join a well-established commercial vehicle business in Wimborne, Dorset, as an Aftersales Manager and enjoy a supportive work culture that prioritises employee development and customer satisfaction. With a competitive salary of £40,000 - £55,000 and generous holiday allowances, this role offers the chance to lead a dedicated team while making a significant impact on workshop performance and customer experience. The company fosters continuous improvement and provides opportunities for professional growth, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Remember, it’s all about building relationships that can lead to opportunities.
✨Tip Number 2
Showcase your passion for the drinks industry! When you get the chance to chat with hiring managers or at networking events, share your insights and experiences. Let them see your enthusiasm and knowledge about the brands and trends.
✨Tip Number 3
Don’t just wait for job openings to pop up! Reach out directly to companies you admire, even if they’re not actively hiring. A well-crafted email expressing your interest can set you apart and might just land you an interview.
✨Tip Number 4
Utilise our website to apply for roles! We’ve got a range of opportunities tailored for passionate individuals like you. Make sure your application stands out by highlighting your relevant experience and how you can contribute to the growth of the business.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the drinks industry and any relevant achievements that showcase your ability to drive new partnerships and grow existing relationships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the drinks industry and explain why you're the perfect fit for this fast-paced, entrepreneurial environment. Don’t forget to mention your understanding of both on and off trade channels!
Showcase Your Relationship Skills:Since this role is all about building relationships, make sure to highlight your negotiation and relationship-building skills in your application. Share specific examples of how you've successfully managed partnerships in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Talent Guardian
✨Know Your Drinks Industry
Make sure you brush up on your knowledge of the drinks industry, especially the brands and trends relevant to the company. Familiarise yourself with both on trade and off trade channels, as this will show your genuine passion and understanding during the interview.
✨Showcase Your Relationship Skills
Prepare examples that highlight your experience in building and maintaining relationships. Think about specific instances where you've successfully negotiated partnerships or managed accounts, as this role is all about connecting with brands and maximising commercial value.
✨Demonstrate Your Commercial Acumen
Be ready to discuss how you've driven sales and contributed to growth in previous roles. Use metrics and results to back up your claims, as this will help illustrate your ability to meet commercial targets and support the company's growth ambitions.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's strategy, culture, and future plans. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals and values.
