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- Tasks: Lead brand strategies and marketing campaigns for a diverse portfolio of international food brands.
- Company: Join a dynamic food and beverage importer and distributor based in London with 50+ global brands.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and the chance to influence major retail sectors.
- Why this job: Perfect for curious minds passionate about global cuisines and consumer trends in a fast-paced environment.
- Qualifications: Professional marketing qualification and experience with P&L management and category insight tools required.
- Other info: Collaborate with various teams and manage creative agency relationships to drive brand success.
The predicted salary is between 36000 - 60000 £ per year.
Talent Guardian is proud to be partnering with a leading food and beverage importer and distributor based in London to recruit an experienced Brand Manager. Our client is a dynamic company with a diverse portfolio of 50+ international brands sourced from across the world, distributing across all major UK retail sectors. This is an exciting opportunity for a marketing professional seeking comprehensive FMCG exposure. You'll combine consumer and trade marketing responsibilities across a fascinating portfolio of international food brands. The role offers the perfect balance of strategic thinking and commercial implementation, ideal for someone naturally curious about global cuisines and consumer trends.
Working in close partnership with the Sales team, you'll develop and execute growth strategies across multiple channels - from major grocery retailers to independents. This includes targeting new listings, building compelling distribution stories, implementing shopper marketing campaigns, and driving consumer awareness through creative agency partnerships.
Key Responsibilities- Develop annual brand plans to deliver budget targets across diverse portfolio.
- Own relationships with overseas brand owners, providing periodic reporting.
- Lead marketing mix execution across trade and consumer channels.
- Manage marketing budgets, tracking spend and supplier recharges.
- Build category and consumer insight using Kantar, NIQ, and Mintel data.
- Identify commercial opportunities through data analysis and market understanding.
- Create impactful brand presentations and customer sell decks.
- Model promotional plans to optimise brand performance.
- Collaborate with NPD Manager to identify new product opportunities.
- Support innovation pipeline from concept through commercialisation.
- Input into product development projects and launch strategies.
- Manage creative and packaging design agency relationships.
- Brief insight agencies and oversee research projects.
- Build relationships across sales, purchasing, finance, technical, and logistics teams.
- Support internal communications and competitor reporting.
- Professional marketing qualification.
- Strong commercial understanding with previous P&L management experience.
- Proven experience using category insight tools (Kantar, NIQ) to unlock commercial gains.
- Ability to create and deliver compelling brand presentations.
- Understanding of grocery customers, discounters, wholesalers, and independents.
- Experience managing complex and varied product portfolios.
- Advanced Microsoft Excel and PowerPoint proficiency.
- Self-motivated, positive can-do attitude, strong team player with ability to influence across the business.
If you're a marketing professional with commercial acumen and a passion for international food brands, we'd love to hear from you. Apply Today!
Brand Manager employer: Talent Guardian
Contact Detail:
Talent Guardian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the food and beverage industry, especially focusing on international brands. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis tools like Kantar or NIQ in previous roles. Being able to articulate your experience with these tools will set you apart from other candidates.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that highlight successful partnerships with sales, finance, or creative teams. This will illustrate your team player mentality and your capability to influence others.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and FMCG. Emphasise your achievements in previous roles, particularly those that demonstrate your ability to manage P&L and use category insight tools like Kantar or NIQ.
Craft a Compelling Cover Letter: In your cover letter, express your passion for international food brands and your understanding of consumer trends. Mention specific examples of how you've successfully executed marketing strategies in the past, and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Highlight your experience with data analysis and market understanding. Provide examples of how you've used insights from tools like Kantar or Mintel to identify commercial opportunities and drive brand performance.
Prepare for Interviews: If you get called for an interview, be ready to discuss your strategic thinking and commercial implementation skills. Prepare to talk about how you've collaborated with sales teams and managed relationships with brand owners and agencies.
How to prepare for a job interview at Talent Guardian
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences in detail, especially those related to FMCG. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to manage brand portfolios effectively.
✨Understand the Brand Portfolio
Research the company's diverse portfolio of international food brands. Familiarise yourself with their market positioning and recent trends in the food and beverage sector. This knowledge will help you articulate how you can contribute to their growth strategies.
✨Demonstrate Data-Driven Decision Making
Since the role involves using tools like Kantar and NIQ, be ready to discuss how you've used data analysis in past roles to identify commercial opportunities. Prepare examples that showcase your ability to turn insights into actionable marketing strategies.
✨Prepare for Collaborative Scenarios
The position requires working closely with various teams, including Sales and NPD. Think of examples where you've successfully collaborated across departments to achieve a common goal. This will highlight your teamwork skills and ability to influence others.
