Marketing Manager

The Fuel Store is a fast-growing, technology-driven fuel and fleet management business processing 65 million litres of fuel annually and delivering £80m+ turnover with a lean team of circa 50 colleagues. They are seeking a hands-on Marketing Manager to lead campaign delivery, manage agency partners and drive measurable commercial growth across multiple channels.

KEY RESPONSIBILITIES:

• Lead delivery of the digital acquisition and ABM programme.
• Own the preparation and quality of audience lists, inputs and briefing materials for our agency partners.
• Manage approvals, content supply and platform access to keep campaigns moving without delays.
• Monitor performance reports and track CPL, engagement and pipeline signals, flagging issues and opportunities.
• Build strong working relationships with other departments, most importantly Sales and Account Management to ensure marketing insights are acted on quickly.
• Manage paid media, SEO and website activity.
• Act as the primary day-to-day contact for our agency, ensuring they have the information, content and data they need to deliver.
• Maintain a well-organised, up-to-date asset library across all channels.
• Take ownership of landing page updates, content reviews and website amendments, working with the agency to implement changes accurately and promptly.
• Oversee search term performance, keyword lists and SEO updates, coordinating with the agency to keep our visibility strong.
• Drive content and creative delivery.
• Brief and manage our freelance writer and agency on blogs, posts and website content, ensuring output is on-brand and on time.
• Source subject matter from across the business to create accurate, relevant and commercially useful content.
• Review creative drafts, compile consolidated feedback and manage revisions through to sign-off.
• Manage content publishing, uploads and asset organisation across all platforms and repositories.
• Sales enablement and lead nurturing.
• Build, test and optimise email nurture sequences across the pipeline.
• Keep collateral, case studies and presentations current, accurate and consistently on-brand.
• Ensure the Sales team always has sharp, up-to-date tools that reflect our current proposition and messaging.
• Data, CRM and reporting.
• Own CRM data quality, keeping fields, segments and contact records accurate and fit for campaign use.
• Produce regular reports, dashboards and performance updates.
• Use campaign and customer data to generate insight, identify patterns and spot opportunities to improve targeting, engagement and commercial outcomes.
• Maintain lead lists, contact data and campaign records in a clean, structured and agency-ready state.
• Run the day-to-day marketing operation.
• Be the operational hub of marketing: owning schedules, priorities and delivery across all active workstreams.
• Ensure clear, timely communication flows between internal teams and agency partners.
• Keep tasks, deadlines and projects organised with a consistent system that the whole team can rely on.
• Keep the Head of Marketing, and other key stakeholders, fully sighted on progress, blockers and opportunities as they arise.

REQUIREMENTS:

• Proven experience in a generalist marketing role, with a track record of delivering across multiple channels.
• Excellent organisation and project management skills, with the ability to juggle multiple priorities without dropping the ball.
• Strong written communication skills and the ability to produce clear, professional copy and briefs.
• Confidence working with CRM systems, email platforms, social media channels and marketing reporting tools.
• A self-starter who takes ownership, works with pace and doesn’t need to be managed closely.
• Commercial awareness and genuine curiosity about how marketing drives business growth.
• Intellectually curious about how marketing is evolving, particularly in automation, AI and data-led decision making.
• A collaborative style and the credibility to work confidently with internal stakeholders, agency partners and senior leadership.
• Confidence to challenge constructively, bringing informed recommendations and alternative perspectives when appropriate.

YOU SHOULD APPLY IF YOU:

• Take pride in spotting opportunities and feel comfortable in turning them into business enhancing solutions.
• Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while also contributing to wider colleague growth.
• Are ambitious and see this role as a platform to grow into broader marketing or commercial leadership as the business scales.
• Want to be part of a forward-thinking, people-driven team that values innovation, collaboration, and continuous improvement.

OUR CULTURE

TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.

What’s in it for you?

• Competitive Base Salary.
• Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Life Assurance: Payable at 3x Basic Salary.
• Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
• Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays.
• Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
• Career Progression: We track all employees progression by creating personal development plans.
• Location: Based in Birmingham City Centre.
• Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

A little more for you to know… We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented colleagues to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.

If you think that you could add value here at The Fuel Store, please apply. We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.