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- Tasks: Execute and optimise digital marketing activities to boost brand visibility and customer engagement.
- Company: Join a dynamic team in Rugby with a focus on digital innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make an impact in the digital space while developing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for data analysis.
The predicted salary is between 40000 - 50000 £ per year.
The Digital Marketing Specialist is responsible for executing and optimising digital marketing activities to drive brand visibility, customer engagement and demand generation. Working within the Integrated Campaigns team, the role supports the delivery of digital campaigns across web, search, email and marketing automation platforms. The role also supports the growth of the digital commerce ecosystem, including the eShop platform and commerce connectors with distribution partners. A key responsibility of the role is analysing digital performance data and customer journeys to generate insights that improve campaign effectiveness, digital engagement and marketing ROI.
Digital Campaign Execution
- Execute digital marketing activities supporting integrated marketing campaigns across website, search, email and digital advertising channels.
- Work closely with the Integrated Campaigns Manager to deploy campaign landing pages, digital assets and marketing automation workflows.
- Support the digital delivery of demand generation campaigns aligned to key growth sectors and customer segments.
- Budget management.
Website & Digital Experience
- Manage and optimise the UK & Ireland website to ensure strong user experience, search visibility and lead generation performance.
- Monitor website performance and identify opportunities to improve engagement and conversion rates.
- Support the development of customer-focused digital journeys across the website and campaign landing pages.
Marketing Automation & Email Marketing
- Own and optimise email marketing campaigns including segmentation, targeting, campaign deployment and performance analysis.
- Implement marketing automation workflows to support lead nurturing and campaign engagement.
- Work with CRM systems to ensure customer data quality and effective targeting of campaigns.
eCommerce & Digital Commerce Enablement
- Support the growth of the digital commerce ecosystem including the eShop platform, EDI ordering and commerce connectors.
- Collaborate with distributors and internal teams to support digital purchasing journeys for customers.
- Analyse eCommerce performance data and identify opportunities to increase digital adoption and sales.
- Grow sales through our B2B eShop platform via digital marketing.
Digital Analytics & Performance Optimisation
- Monitor and analyse performance across website, campaigns, email and digital channels.
- Build dashboards and reports tracking key KPIs including website traffic, engagement, lead generation and digital commerce activity.
- Provide insights and recommendations to optimise digital campaigns and improve marketing ROI.
Agency & Technology Management
- Work with digital agencies and technology partners to implement campaigns and digital initiatives.
- Support the deployment and optimisation of marketing technology tools including marketing automation and analytics platforms.
Key Deliverables & Results
- Successful delivery of digital components within integrated marketing campaigns.
- Animation and nurture programmes engaging existing customers via email and marketing automation.
- Continuous improvement of customer digital journeys across web and marketing platforms.
- Growth in website traffic, engagement and lead generation.
- Increased adoption and revenue contribution from eCommerce channels (eShop, EDI and commerce connectors).
- Clear performance reporting and actionable insights on digital marketing activity.
- Budget reporting.
Digital Specialist in Crick employer: Talent Fox Recruitment
Contact Detail:
Talent Fox Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Specialist in Crick
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals, especially in areas like campaign execution and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Digital Specialist in Crick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Specialist role. Highlight your experience with digital marketing, campaign execution, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills: Since analysing performance data is key in this role, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing numbers and results that demonstrate your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Talent Fox Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, email campaigns, and marketing automation. Be ready to discuss specific tools and platforms you've used, as well as any successful campaigns you've executed.
✨Showcase Your Analytical Skills
Since analysing performance data is a key part of the role, come prepared with examples of how you've used data to drive decisions in past projects. Highlight any dashboards or reports you've created and how they impacted campaign effectiveness.
✨Demonstrate Collaboration Experience
This role involves working closely with various teams, so be ready to share experiences where you've collaborated effectively. Talk about how you’ve worked with agencies or internal teams to deliver successful campaigns and what your role was in those collaborations.
✨Prepare Questions About Their Digital Strategy
Show your interest in the company by preparing thoughtful questions about their current digital marketing strategies and goals. This not only demonstrates your enthusiasm but also gives you insight into how you can contribute to their success.