At a Glance
- Tasks: Lead brand strategy and drive growth for a top household cleaning brand.
- Company: Join a leading FMCG company with a dynamic and fast-paced environment.
- Benefits: Competitive salary, car allowance, bonus, healthcare, and hybrid working.
- Other info: Great opportunity for career advancement and cross-functional collaboration.
- Why this job: Make a real impact on a well-known brand while developing your marketing skills.
- Qualifications: 3+ years in brand or FMCG marketing with strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
£55-60k + £6,120 car allowance + 15% bonus | Brand Manager | Maidenhead | Hybrid 3 days office The opportunity This is a Brand Manager role with ownership of one of the UK's most recognisable household cleaning brands.
You will take responsibility for the annual brand plan, brand performance, innovation, campaigns and commercial delivery.
The role is not purely communications; you will need to understand what drives brand performance, what is not working and what needs to change commercially.
The role suits a commercially savvy FMCG marketer who enjoys pace, accountability and cross‑functional delivery.
You will be comfortable working in a fast‑moving, complex environment where priorities shift and you are expected to take ownership.
You will work closely with global brand, trade marketing, media, sales, supply and finance teams, turning consumer, shopper and market insight into plans that can drive growth.
What you will be doing Lead and deliver the annual brand plan, ensuring activity aligns to financial, P&L and market share targets.
Own brand performance against financial, P&L and market share targets.
Analyse brand, category and market performance using Nielsen, Kantar and internal reporting.
Diagnose performance issues and recommend corrective actions.
Identify growth opportunities through consumer, shopper and market insight.
Champion business development initiatives that unlock incremental growth.
Support the NPD pipeline and help bring innovation to market.
Develop and execute integrated campaigns across ATL, BTL, digital, social, OLV and shopper.
Work with media teams and agencies to drive awareness, engagement and conversion.
Support trade marketing with customer‑specific activation plans, channel strategies and promotional calendars.
Partner with sales teams to create compelling customer sell‑ins and support strong retail execution.
What you will need At least 3 years' experience in brand marketing or FMCG marketing.
Experience launching NPD and managing projects end to end.
Experience delivering 360 campaigns across TV, digital, social, OLV and shopper channels.
Strong analytical capability and confidence working with brand, category and market performance data.
Ability to turn insight and data into clear commercial recommendations.
Commercial awareness, ideally with exposure to brand performance, market share, financial targets or P&L delivery.
Strong written and verbal communication skills.
Confidence working cross‑functionally with sales, trade, media, finance and supply teams.
Curiosity, initiative and the drive to take ownership.
Bachelor's degree.
Experience that would be useful UK FMCG market experience, particularly with UK retail, shopper or customer teams.
Experience in household, home care, cleaning, personal care or another fast‑moving consumer category.
Experience with Nielsen, Kantar or internal brand performance reporting.
Experience supporting trade marketing, customer sell‑ins or shopper activation plans.
Package and working pattern Salary £55,000 to £60,000 £6,120 car allowance 15% bonus 10% employer pension contribution Healthcare Maidenhead location Hybrid working pattern, 3 days per week in the office This would suit a Brand Manager or strong Assistant Brand Manager ready to step into broader ownership of brand performance, campaigns, NPD and commercial delivery. #J-18808-Ljbffr
Brand Manager in Maidenhead employer: Talent Forte
Join a forward-thinking FMCG firm in Maidenhead that values innovation and strategic thinking, offering a vibrant work culture where your contributions directly impact growth. With competitive compensation, including a car allowance and bonus structure, along with ample opportunities for professional development, this company is dedicated to fostering employee success and satisfaction in a collaborative environment.
