At a Glance
- Tasks: Lead brand strategy and drive growth for a top household cleaning brand.
- Company: Join a leading FMCG company with a dynamic and fast-paced environment.
- Benefits: Competitive salary, car allowance, bonus, healthcare, and hybrid working.
- Other info: Great opportunity for career advancement and cross-functional collaboration.
- Why this job: Make a real impact on a well-known brand while developing your marketing skills.
- Qualifications: 3+ years in brand or FMCG marketing with strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
£55-60k + £6,120 car allowance + 15% bonus | Brand Manager | Maidenhead | Hybrid 3 days office The opportunity This is a Brand Manager role with ownership of one of the UK's most recognisable household cleaning brands.
You will take responsibility for the annual brand plan, brand performance, innovation, campaigns and commercial delivery.
The role is not purely communications; you will need to understand what drives brand performance, what is not working and what needs to change commercially.
The role suits a commercially savvy FMCG marketer who enjoys pace, accountability and cross‑functional delivery.
You will be comfortable working in a fast‑moving, complex environment where priorities shift and you are expected to take ownership.
You will work closely with global brand, trade marketing, media, sales, supply and finance teams, turning consumer, shopper and market insight into plans that can drive growth.
What you will be doing Lead and deliver the annual brand plan, ensuring activity aligns to financial, P&L and market share targets.
Own brand performance against financial, P&L and market share targets.
Analyse brand, category and market performance using Nielsen, Kantar and internal reporting.
Diagnose performance issues and recommend corrective actions.
Identify growth opportunities through consumer, shopper and market insight.
Champion business development initiatives that unlock incremental growth.
Support the NPD pipeline and help bring innovation to market.
Develop and execute integrated campaigns across ATL, BTL, digital, social, OLV and shopper.
Work with media teams and agencies to drive awareness, engagement and conversion.
Support trade marketing with customer‑specific activation plans, channel strategies and promotional calendars.
Partner with sales teams to create compelling customer sell‑ins and support strong retail execution.
What you will need At least 3 years' experience in brand marketing or FMCG marketing.
Experience launching NPD and managing projects end to end.
Experience delivering 360 campaigns across TV, digital, social, OLV and shopper channels.
Strong analytical capability and confidence working with brand, category and market performance data.
Ability to turn insight and data into clear commercial recommendations.
Commercial awareness, ideally with exposure to brand performance, market share, financial targets or P&L delivery.
Strong written and verbal communication skills.
Confidence working cross‑functionally with sales, trade, media, finance and supply teams.
Curiosity, initiative and the drive to take ownership.
Bachelor's degree.
Experience that would be useful UK FMCG market experience, particularly with UK retail, shopper or customer teams.
Experience in household, home care, cleaning, personal care or another fast‑moving consumer category.
Experience with Nielsen, Kantar or internal brand performance reporting.
Experience supporting trade marketing, customer sell‑ins or shopper activation plans.
Package and working pattern Salary £55,000 to £60,000 £6,120 car allowance 15% bonus 10% employer pension contribution Healthcare Maidenhead location Hybrid working pattern, 3 days per week in the office This would suit a Brand Manager or strong Assistant Brand Manager ready to step into broader ownership of brand performance, campaigns, NPD and commercial delivery. #J-18808-Ljbffr
Brand Manager in Maidenhead employer: Talent Forte
Join a forward-thinking FMCG firm in Maidenhead that values innovation and strategic thinking, offering a vibrant work culture where your contributions directly impact growth. With competitive compensation, including a car allowance and bonus structure, along with ample opportunities for professional development, this company is dedicated to fostering employee success and satisfaction in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Forte and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Forte are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Forte on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talent Forte. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Forte. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Forte:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Forte’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Forte
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Forte will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Forte, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
