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For Companies At a Glance
- Tasks: Lead brand strategy and execution, shaping campaigns and managing budgets.
- Company: Dynamic FMCG company offering genuine ownership and accountability.
- Benefits: Competitive salary, hybrid working, and close exposure to senior stakeholders.
- Why this job: Make impactful decisions in a fast-paced environment with real brand ownership.
- Qualifications: Proven FMCG Brand Manager experience and strong commercial acumen.
- Other info: Autonomous role with no line management responsibilities, ideal for proactive individuals.
The predicted salary is between 39000 - 55000 £ per year.
£45,000-£63,000 + bonus | Maidenhead area | Hybrid: 3 days in office
Qualifying questions
- Are you an FMCG Brand Manager with end-to-end ownership of a brand?
- Do you bring strong commercial judgement and understand how brand decisions impact the P&L?
- Are you comfortable operating autonomously without line management?
The opportunity
This role is for a commercially grounded Brand Manager who wants genuine ownership. You will be responsible for a UK-focused brand, acting as the single point of accountability for performance, execution, and decision-making. This is not a passive brand stewardship role. It suits someone who understands how brands win in market and who is comfortable balancing brand ambition with commercial reality. You will work in a fast-paced FMCG environment where clarity of thinking, pace, and ownership matter more than process.
What the role involves
You will lead brand strategy and delivery for the local market, translating commercial objectives into clear brand plans and executable activity. This includes owning the marketing mix, shaping campaigns, managing agencies, and ensuring activity delivers against both brand and commercial outcomes. You will work closely with sales, commercial, and finance partners, contributing to forecasting, planning, and performance discussions. You will be expected to understand the P&L dynamics behind your brand and to make informed recommendations on pricing, investment, and prioritisation. You will manage budgets, track performance, and use insight to refine plans, making pragmatic decisions where trade-offs are required. This is a hands-on role with real accountability - you are expected to form views, challenge constructively, and deliver outcomes. The scope is UK-focused. There is no global stakeholder management and no line management responsibility.
Who does this role suit
You thrive in environments that value ownership and accountability. You are comfortable with ambiguity, confident in your judgement, and able to operate at pace. You don’t rely on large teams or heavy processes to be effective. You are commercially credible and can hold your own with sales and finance colleagues. You understand what moves the needle and are prepared to prioritise, make calls, and stand behind decisions.
Essential experience
- Proven Brand Manager experience within FMCG
- End-to-end ownership of brand planning and execution
- Strong commercial acumen, with a clear understanding of how brand decisions impact revenue, margin, and investment
- Exposure to P&L thinking, forecasting, or commercial planning (direct or indirect)
- Experience working closely with sales, commercial, and finance teams
- Ability to operate autonomously in a local market role
Desirable experience
- UK market experience
- Experience in a highly competitive branded consumer category
- Track record of making prioritisation decisions in resource-constrained environments
- Exposure to customer-facing or trade-led brand activity
What’s on offer
- A clearly defined role with genuine accountability
- Autonomy to shape and deliver brand plans
- Hybrid working with regular in-office collaboration
- Close exposure to commercial decision-making and senior stakeholders
If you’re looking for a Brand Manager role where commercial thinking genuinely matters and where you own the outcome, this is worth exploring. No sponsorship or relocation offered.
Brand Manager in London employer: Talent Forte
Contact Detail:
Talent Forte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who are already working as Brand Managers. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Prepare for interviews by understanding the brand's P&L dynamics. Be ready to discuss how your decisions can impact revenue and margin. Show them you’re not just about the creative side but also have a strong commercial mindset.
✨Tip Number 3
Practice your pitch! You need to convey your ownership experience clearly. Think of specific examples where you’ve led brand strategies and made tough decisions that drove results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Brand Ownership: Make sure to highlight your experience with end-to-end brand management. We want to see how you've taken charge of a brand and driven its success, so share specific examples that demonstrate your accountability and decision-making skills.
Speak Our Language: Use the same terminology as in the job description. When we read your application, we should feel like you understand the FMCG landscape and the importance of P&L dynamics. This shows us you're not just a fit for the role but also for our culture.
Be Pragmatic and Clear: In your application, convey your ability to make tough decisions and prioritise effectively. We appreciate clarity of thought, so be straightforward about how you've navigated challenges and made trade-offs in your previous roles.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to showcase your enthusiasm for joining our team!
How to prepare for a job interview at Talent Forte
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, current market position, and key competitors. Be ready to discuss how you would enhance its performance and what strategies you would implement to drive growth.
✨Showcase Your Commercial Acumen
Prepare examples that highlight your understanding of P&L dynamics and how brand decisions impact revenue and margin. Be specific about past experiences where your commercial judgement led to successful outcomes, and be ready to discuss how you would apply that thinking in this role.
✨Demonstrate Autonomy and Accountability
This role requires someone who can operate independently. Share instances from your previous roles where you took ownership of a project or brand. Highlight how you made decisions without heavy reliance on processes or large teams, showcasing your ability to thrive in ambiguity.
✨Engage with Cross-Functional Teams
Since you'll be working closely with sales, finance, and commercial partners, prepare to discuss how you've collaborated with these teams in the past. Bring examples of how you’ve contributed to forecasting and planning discussions, and how you’ve managed to align brand strategies with commercial objectives.
