At a Glance
- Tasks: Lead brand marketing for a fast-growing food brand and manage multiple agency partners.
- Company: Dynamic packaged goods business with a focus on innovation and growth.
- Benefits: Competitive salary, opportunity for career advancement, and influence on key brand decisions.
- Other info: Fast-paced environment with autonomy and a chance to build marketing structures from scratch.
- Why this job: Join at a pivotal moment and shape the future of a nationally distributed brand.
- Qualifications: 5+ years in brand management, preferably in CPG or food and beverage sectors.
The predicted salary is between 49500 - 60500 £ per year.
Brand Marketing Manager - CPG / Food & Beverage
The Opportunity
A fast-growing packaged goods business is seeking its first dedicated Brand Marketing Manager to lead the execution and development of a nationally distributed food brand.
Its flagship brand is currently available in approximately 8,000 retail locations, with a clear path to more than 10,000 stores nationwide.
This is a high-impact opportunity to join the business during a period of significant expansion.
The successful candidate will become the central point of accountability for agency management, retail marketing and brand execution.
You will introduce greater structure, consistency and commercial focus to the marketing function while helping to build the processes needed to support continued growth.
Key Responsibilities
- Own the day-to-day management of multiple external agency partners across paid social, organic social, packaging, creative design and public relations.
- Lead the development and execution of retail digital marketing strategies across major retail media platforms.
- Work closely with the Brand Content Manager to align organic content with paid media, retail marketing and wider brand objectives.
- Manage the brand marketing budget, ensuring resources are allocated effectively across agencies, campaigns and retail channels.
- Track marketing performance and communicate campaign results, ROI and key insights to senior leadership.
- Represent the marketing function in retailer meetings, category reviews, agency discussions and annual planning cycles.
- Establish scalable processes, reporting frameworks and ways of working as the marketing team continues to grow.
- Help shape the long-term brand strategy and future structure of the marketing function.
- Candidate Profile
- At leastfive years of experience in brand management, marketing management or a related position.
- Previous experience within consumer packaged goods, food and beverage, grocery or another retail-focused consumer sector is essential.
- A proven track record of managing several external agencies and specialist partners simultaneously.
- Experience managing marketing budgets and evaluating campaign performance and return on investment.
- Strong organizational, project management and stakeholder communication skills.
- Comfortable working in a fast-paced, entrepreneurial and rapidly scaling business.
- Able to operate with considerable autonomy and accountability.
- Motivated by the opportunity to build marketing structure and create a playbook rather than simply inherit an established one.
Why Join?
- Take ownership of marketing for a rapidly growing, nationally distributed consumer brand.
- Join the business at a pivotal stage of commercial expansion.
- Work directly with senior leadership and influence key brand and investment decisions.
- Build and improve the marketing infrastructure, agency model and reporting processes.
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CPG Brand Marketing Manager (New Jersey, USA) employer: Talent Focus
Join a dynamic and rapidly expanding packaged goods company in New Jersey, where you will have the unique opportunity to shape the brand marketing strategy for a nationally distributed food brand. With a strong focus on employee growth and a collaborative work culture, this role offers the chance to work closely with senior leadership, manage multiple agency partners, and drive impactful marketing initiatives. Enjoy the benefits of being part of a high-energy team that values innovation and accountability, all while contributing to the exciting journey of a brand poised for significant expansion.
StudySmarter Expert Advice🤫
We think this is how you could land CPG Brand Marketing Manager (New Jersey, USA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Focus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Focus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Focus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talent Focus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CPG Brand Marketing Manager (New Jersey, USA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Focus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Focus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Focus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Focus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Focus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Focus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
