Marketing Lead – B2B SaaS & AI in London

Marketing Lead – B2B SaaS & AI | Uxbridge, West London | Full Time | £35,000–£45,000 per annum | Hybrid
Our client is an early-stage AI business developing a workspace that helps executives and their teams use artificial intelligence more effectively in their everyday work. With investor backing, several pilots underway and an experienced entrepreneur at the helm, the business is entering an exciting stage of commercial growth. They are now looking for a creative, commercially minded Marketing Lead to help bring the product to market, establish the brand and grow the customer base. This is an opportunity to make a visible impact within a growing technology business, shaping how the product reaches its audience and turning marketing activity into measurable customer acquisition. The Role Our client is looking for a hands-on Marketing Lead with B2B SaaS experience and a strong understanding of what it takes to launch and grow a software product within a startup or scaling business. Working directly with the Founder and CEO, you will take ownership of the marketing agenda, bringing structure, clear priorities and consistent delivery. You will help define the target audience, sharpen the product messaging and develop a repeatable approach to generating qualified leads and winning customers. The successful candidate will combine strategic thinking with practical delivery. You should be equally comfortable planning a campaign, writing compelling copy, setting up automated workflows and reviewing the results to decide what to improve next. Creative, cost-effective growth will be central to the role. Alongside targeted paid campaigns, you will explore organic content, SEO, email, LinkedIn, relevant creators and other routes to market that can deliver sustainable results. You will have existing team members to draw on, with the opportunity to shape and develop the marketing function as the business grows. You will bring their activity together, set priorities and ensure everyone is working towards clear commercial goals. This could suit a SaaS marketer ready to take broader ownership, or an existing Marketing Lead who enjoys the pace, variety and responsibility of an early-stage business. The preferred working arrangement is three days per week in the Uxbridge office, with home working for the remainder. Alternative arrangements may be considered for an exceptional candidate. Key Responsibilities • Develop and deliver a B2B marketing strategy that supports product launch, customer acquisition and revenue growth • Identify ideal customer profiles, priority audiences and the most effective routes to market • Establish clear brand positioning and translate product capabilities into compelling customer benefits • Plan and execute campaigns across organic, paid, email, LinkedIn and other relevant channels • Generate qualified leads and work closely with colleagues to improve lead quality and conversion • Create engaging copy, content and lead-generation assets that support the customer journey • Improve website messaging, landing pages and conversion performance • Develop marketing automation, email campaigns and nurture journeys • Build SEO and inbound activity to improve visibility and attract relevant prospects • Explore partnerships with relevant influencers and creators, including product demonstrations and educational content • Coordinate existing team members and specialist support, setting clear briefs, priorities and targets • Track campaign performance, acquisition costs, conversion rates and return on investment • Test new ideas, refine underperforming activity and scale approaches that deliver results • Establish practical marketing processes that can develop with the business What We're Looking For Essential • At least three years' marketing experience, including experience within B2B SaaS • Experience working within a startup, early-stage or rapidly scaling business • Experience deciding how to launch a product (GTM), including audience, messaging, channels, strategy and supporting technology • Evidence of personally contributing to customer acquisition, qualified leads or commercial growth • Practical understanding of go-to-market planning, including audience selection, messaging, channels and supporting tools • Experience across paid and organic marketing, with an ability to make effective use of available budgets • Strong copywriting skills and the ability to explain software products clearly and persuasively • Understanding of SEO, content marketing, email campaigns and marketing automation • Confidence using campaign data to assess performance and guide decisions • An eye for visual presentation and consistent branding • A creative, entrepreneurial approach, with the confidence to test ideas and learn quickly • Strong organisation and communication skills, with the ability to coordinate others and take ownership • Interest in AI and its practical applications, supported by original thinking and sound judgement Experience helping a software business win its early customers and develop a repeatable approach to growth would be particularly valuable. Previous AI marketing experience would be advantageous, but B2B SaaS experience and demonstrable commercial results are the priorities. You should be able to explain what you personally delivered, which channels and tools you used, and how your activity contributed to measurable results. Ideal Backgrounds Could Include • Marketing Lead within a B2B SaaS startup • Growth Marketing Manager within a software business • B2B SaaS Marketing Manager • Demand Generation Manager with broad campaign delivery experience • Digital Marketing Manager within an early-stage technology business • Senior Marketing Executive within SaaS, ready to take on wider responsibility • Product Marketing Manager with practical customer acquisition and growth experience What's In It For You • £35,000–£45,000 salary depending on experience • Hybrid working, with three days per week in the Uxbridge office • Ownership of marketing within an early-stage AI business • Direct collaboration with the Founder and CEO • Existing team members to support campaign delivery • Freedom to introduce ideas, test new channels and shape the marketing approach • Opportunity to build and lead the marketing function as the business grows • A visible role in taking a product to market and growing its customer base • Exposure to an evolving AI market and the opportunity to develop your SaaS growth experience What's next? 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