Marketing Manager in Godalming

Money Expert is looking for an experienced and driven Marketing Manager to join us on a 12-month FTC, covering maternity leave, within a fast‑paced and collaborative environment. Reporting into the Head of Marketing and interfacing with a multitude of internal and external stakeholders, the Marketing Manager’s primary responsibilities will be leading the development and delivery of integrated marketing strategies for key online products, ensuring activity across channels supports wider commercial objectives, drives customer acquisition, and delivers against defined KPIs and revenue targets.

The role operates within a Marketing team of four, working collaboratively internally and externally to drive B2C traffic to the Money Expert website and ensure customers convert across our broad range of products. Responsibilities include customer acquisition, conversion and optimisation, content management, partner account management, and retention and renewal communications.

The Role

The Marketing Manager will lead the development and delivery of integrated marketing strategies aligned to commercial objectives, ensuring performance against KPIs and revenue targets.

• Own the email marketing strategy and performance using Actito, delivering targeted campaigns focused on engagement, conversion, and revenue growth.
• Work with agencies to optimise journeys, test performance, and improve results through data‑led insights.
• Lead digital PR activity aligned to SEO principles, working with retained agencies to deliver campaigns that support brand positioning, search strategy, visibility, and traffic growth.
• Oversee optimisation of product journeys and landing pages to improve conversion and customer experience, using performance data to drive continuous improvement.
• Lead onboarding and growth of key partners, coordinating internal teams to ensure successful integrations and maximise partner performance.
• Collaborate with SEO agencies to guide content strategy and optimisation, supporting organic growth and product visibility.
• Support PPC strategy and optimisation, ensuring alignment with wider marketing objectives and acquisition targets.
• Manage and develop the Marketing Assistant, setting clear objectives and ensuring effective delivery across activity areas.
• Deliver performance reporting and insight‑led recommendations to stakeholders, using data to inform planning and strategic decision‑making.

Requirements Experience Required

• Proven experience working with email platforms and managing email marketing campaigns, including planning, execution, optimisation, and performance reporting.
• Previous experience in PR, SEO, PPC and working with digital marketing agencies to deliver performance marketing campaigns.
• Ability to analyse campaign performance across platforms, including GA4 and Facebook Analytics, and put forward performance optimisation ideas to meet and exceed KPIs.
• Experience in onboarding and managing external partners and stakeholders.
• Familiarity with applying branding and design principles to email templates, web pages, banner ads and other materials as needed.

The Candidate

• A minimum of 3 years of previous marketing experience in a business‑to‑consumer organisation, with a genuine passion for online marketing and new product development.
• Confident individual with strong drive and commercial acumen, who is perfectly at ease working under pressure and to tight deadlines.
• Works well in a team but also independently, using initiative and resources to self‑serve and make autonomous decisions.
• A problem‑solver with a natural ‘can‑do’ attitude, well‑organised and adept at multi‑tasking.
• A strong communicator who easily builds relationships and works well collaboratively as part of a project team, consistently managing key stakeholders’ expectations.
• Strong adaptability, resilience, and ability to operate effectively in fluid environments.
• Must be prepared for limited travel (once or twice monthly) to attend meetings in London and Chester (Cheshire).

What’s in It For You

• 28 days holiday (including bank holidays), pro rata for part‑time, plus an additional day per year of service.
• Rapid career progression opportunities (all Sales Managers and Trainers have been promoted internally).
• Company pension plan.
• Wellness & Wellbeing programme for you and your family.
• Cycle to work scheme.
• MEX Rewards.
• Christmas and New Year shutdown.
• On‑site parking.

Equal Opportunities

At Money Expert, we are committed to providing equal opportunities for all. We welcome applications from candidates of all backgrounds and ensure a fair and inclusive hiring process. We evaluate candidates based on their skills and potential, regardless of gender, ethnicity, sexual orientation, or disability status.