At a Glance
- Tasks: Create engaging short-form video content for social media platforms like TikTok and Instagram.
- Company: Exciting hospitality venue in Reading, expanding with new concepts and immersive experiences.
- Benefits: Competitive salary, performance bonuses, 28 days annual leave, and creative ownership.
- Other info: Opportunity for career progression to Head of Content as the business grows.
- Why this job: Join a growing team and shape the future of social content in an ambitious environment.
- Qualifications: 3-5 years of experience in social content creation and a strong portfolio.
The predicted salary is between 50000 - 50000 £ per year.
Lead Social Content Creator - Organic & Paid
Lead Social Content Creator – Organic & Paid | Reading, Berkshire | Full Time | £40,000–£50,000 per annum plus performance bonus of up to £15,000
Our client is an established hospitality and entertainment venue in Reading, with six years of trading and a strong reputation.
Following the acquisition of two additional venues, the business is entering an ambitious phase of growth, expanding its available space and developing new food and drink concepts, events and immersive entertainment experiences.
The business is also planning to extend its trading days and invest in marketing to support its continued expansion.
As part of this growth, our client is looking to significantly improve the quality, volume, creativity and performance of its content across Tik Tok, Instagram, You Tube Shorts and paid advertising.
The Role
This is a hands-on creative leadership role for an experienced, social-first content creator who can independently conceive, film, edit and deliver professional, engaging short-form video content.
Working closely with the CEO and Head of Digital, you will help shape the creative direction of the brands, introduce new formats and improve the performance of organic social content and paid advertising.
You will be responsible for creating content yourself while taking ownership of creative quality, performance, analytics and the development of the existing content creator.
You will need to demonstrate outstanding work you have personally created, understand why content performs well and be able to identify how underperforming adverts can be improved.
As the business grows, there will be an opportunity to develop into a Head of Content position, subject to your performance and the growth of the venues.
Key Responsibilities
- Independently conceiving, filming, editing and delivering professional, engaging short-form video content
- Creating original content for Tik Tok, Instagram Reels and You Tube Shorts
- Developing concepts built around strong hooks, storytelling, curiosity gaps, audience retention and shareability
- Producing content for organic social media and conversion-focused paid advertising
- Filming and editing food, drink, nightlife, entertainment, customer experience and lifestyle content
- Creating authentic, social-native smartphone content alongside more polished, cinematic productions
- Developing UGC-style advertising, customer reaction content, testimonials and creator-led formats
- Producing static advertisements, carousels, social graphics, thumbnails and simple motion assets
- Adapting campaigns, products and promotions into multiple creative assets for different platforms and audiences
- Developing alternative hooks, edits, calls to action and creative variations for testing
- Reviewing existing advertising performance and identifying ways to improve underperforming adverts
- Working with the paid-social team to review results and develop more effective creative
- Monitoring and reporting on content analytics, performance metrics and opportunities for improvement
- Using AI tools to improve efficiency across ideation, scripting, production, editing and repurposing
- Contributing to creative direction and content strategy for new venue concepts, launches and events
- Identifying emerging trends, formats and opportunities
- Organising shoots, coordinating the existing content creator and supporting the development of future team members
- Implementing and managing a demanding content calendar while maintaining quality and meeting deadlines
- Establishing creative standards and workflows to support the growth of the content team
Requirements
- Ideally, 3–5 years or more of professional experience creating short-form social content, although demonstrated ability and portfolio will take priority over years of experience
- Exceptional understanding of social media, including what makes audiences stop scrolling, keep watching and share content
- Ability to independently conceive, film, edit and deliver professional, engaging short-form video content
- Outstanding portfolio demonstrating content personally created, rather than solely managed
- Strong understanding of the differences between organic social content and conversion-focused paid advertising
- Thorough understanding of hooks, storytelling, curiosity gaps, audience retention and shareability
- Ability to explain why previous content performed well and demonstrate how underperforming adverts could be improved
- Excellent editing skills using professional software
- Strong practical filming ability across smartphone and camera-based production
- Understanding of composition, lighting, canvas, sound, colour and visual storytelling
- Experience producing content for organic reach and paid advertising
- Understanding of creative performance metrics, analytics, reporting and testing
- Ability to develop original concepts rather than simply follow trends
- Confidence in taking creative ownership and improving existing output
- Strong organisation and the ability to manage multiple campaigns and deadlines
- Leadership potential, including the ability to organise shoots, coordinate other creators and manage a demanding content calendar
- An interest in emerging AI tools and how they can improve creative workflows
- Experience within a social or creative agency, brand or fast-moving in-house team
- Experience working with hospitality, food, nightlife, entertainment or lifestyle brands
- Experience guiding other content creators and helping develop a growing creative team
- What’s In It For You
- Salary of £40,000–£50,000 per annum, depending on experience and demonstrated ability
- Performance bonus of up to £15,000
- 28 days of annual leave
- Full-time, office-based position in Reading
- Monday to Friday working hours, either 9:00 am–5:00 pm or 10:00 am–6:00 pm
- Opportunity to work closely with the CEO and Head of Digital on creative direction and content strategy
- Creative ownership and the opportunity to make a visible impact on the business during an ambitious period of growth
- Genuine career progression opportunity to become Head of Content, dependent on individual performance and the growth of the venues
Your data will be handled in line with GDPR.
Lead Social Content Creator - Organic & Paid in England employer: Talent Finder
As a leading destination for professional tradespeople in March, Cambridgeshire, our company offers a dynamic work environment where employees are valued and encouraged to grow. With competitive salaries, opportunities for overtime, and a strong focus on teamwork, we foster a culture of support and development, ensuring that every team member can thrive in their role while enjoying the benefits of working with top-quality products and a dedicated customer base.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Social Content Creator - Organic & Paid in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talent Finder and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talent Finder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talent Finder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Lead Social Content Creator - Organic & Paid in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talent Finder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talent Finder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talent Finder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talent Finder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talent Finder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talent Finder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
