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- Tasks: Lead exciting digital marketing campaigns to attract students and boost brand visibility.
- Company: Join a top organisation in the higher education sector with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on student recruitment while honing your digital marketing skills.
- Qualifications: Experience in digital marketing, especially with Google Ads and social media platforms.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring on behalf of one of our clients, a leading organisation within the higher education sector. The Digital Marketing Manager will play a pivotal role in planning, executing, and optimising paid digital marketing campaigns to promote educational programmes, drive student enrolment, and strengthen brand visibility.
This role requires strong expertise in Google Ads, Meta (Facebook & Instagram) advertising, data analysis, and performance marketing. The successful candidate will make a measurable impact on student recruitment outcomes and overall business growth through data-driven decision-making and campaign optimisation.
Key Responsibilities- Develop and implement comprehensive PPC strategies focused on student recruitment and lead generation.
- Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
- Create and manage paid campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn.
- Set up, monitor, and optimise PPC campaigns to maximise ROI and achieve enrolment targets.
- Manage budgets, bidding strategies, and channel allocation effectively.
- Scale high-performing campaigns while maintaining efficiency and cost control.
- Conduct in-depth keyword research to identify high-intent and high-converting opportunities.
- Write compelling ad copy aligned with brand messaging and value propositions.
- Collaborate with creative teams to test and refine images, videos, carousels, reels, and other ad formats.
- Build and manage advanced audience strategies including custom audiences, lookalikes, interest-based and behavioural targeting.
- Design and implement retargeting strategies to guide prospects through the full funnel—from awareness to conversion.
- Work closely with marketing and web teams to optimise landing pages for performance and user experience.
- Apply best practices in conversion rate optimisation to improve lead quality and conversion outcomes.
- Monitor and analyse KPIs including CTR, CPC, CPA, ROAS, and LTV.
- Use analytics tools to generate insights and inform optimisation decisions.
- Produce weekly and monthly performance reports with clear, actionable recommendations.
- Ensure all campaigns comply with platform policies and advertising standards.
- Stay up to date with industry trends, algorithm updates, and emerging ad formats.
- Proactively recommend innovative strategies to improve campaign effectiveness.
- Bachelor’s degree in Marketing, Advertising, or a related field (preferred).
- Proven experience as a Digital Marketing Manager or Paid Media Manager, ideally within the higher education sector.
- Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Excellent understanding of PPC strategy, keyword research, ad copywriting, and optimisation techniques.
- Strong analytical skills with the ability to interpret data and make informed, data-driven decisions.
- Experience using analytics and tracking tools such as Google Analytics and conversion tracking platforms.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong collaboration skills with experience working cross-functionally with marketing, creative, and web development teams.
Digital Marketing Manager in Birmingham employer: Talent Bridge
Contact Detail:
Talent Bridge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those in higher education. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear view of what you can bring to the table, especially when it comes to driving student enrolment.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you've used data analysis to optimise campaigns in the past. We want to see your passion for performance marketing shine through!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with Google Ads, Meta advertising, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing in the higher education sector. Share specific examples of how you've driven results in previous roles, and let us know why you want to join our team.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Google Analytics, and provide examples of how you've used data to optimise campaigns. We love data-driven decision-makers!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you're keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at Talent Bridge
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC strategies, especially those relevant to student recruitment. Be ready to discuss specific campaigns you've managed, the results achieved, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis in your previous roles. Bring examples of KPIs you've monitored, tools you've used like Google Analytics, and how your insights led to actionable improvements in campaigns.
✨Be Creative with Ad Copy
Think about compelling ad copy you've written in the past. Be ready to share examples that align with brand messaging and value propositions, and discuss how you collaborated with creative teams to enhance ad formats.
✨Stay Updated on Industry Trends
Demonstrate your passion for digital marketing by discussing recent trends or algorithm updates you've followed. Show how you proactively recommend innovative strategies to improve campaign effectiveness based on these insights.
