At a Glance
- Tasks: Drive growth for household brands through insights, innovation, and brand activation.
- Company: Join a global FMCG manufacturer with a focus on collaboration and creativity.
- Benefits: Enjoy a competitive salary, hybrid working model, and great benefits.
- Other info: Opportunity for broad exposure across various business functions and career growth.
- Why this job: Take ownership of category and brand management while making a real impact.
- Qualifications: FMCG experience and strong skills in brand/category management and data analysis.
The predicted salary is between 63000 - 77000 £ per year.
Do you thrive at the intersection of category insight, brand strategy, and commercial delivery? Are you confident turning shopper and consumer data (Nielsen / IRI / Kantar) into clear, actionable recommendations that influence range, merchandising, and promotional strategy with retailers? Are you looking for a step-up opportunity where you can take broader ownership across category and brand, rather than operating in a purely support role?
MacGregor Black is partnering with a global FMCG manufacturer to appoint a Category & Brand Manager — a hybrid role combining full category responsibility with end-to-end brand management. This position would suit a Junior Brand Manager, Assistant Brand Manager, or Category Executive ready to step up into a role with greater autonomy, visibility, and commercial accountability.
You will drive growth across two established household brands by connecting insight, innovation, and activation, working closely with marketing, NPD, sales, and retail partners.
Key Responsibilities:
- Build and execute annual brand and category plans to deliver growth, penetration, and sales uplift
- Lead brand activation across campaigns, creative, media, digital, social, and PR
- Manage the full end-to-end NPD pipeline, from insight and concept development through to launch and post-evaluation
- Leverage Nielsen / IRI / Kantar to identify category growth drivers and shape commercial strategy
- Develop compelling category stories, range recommendations, and merchandising proposals for UK retailers
- Partner closely with sales to deliver best-in-class sell-in materials and promotional plans
- Track brand and category performance against KPIs, recommending data-led optimisation
- Act as the voice of the consumer and shopper across the business
What We’re Looking For:
- FMCG experience is essential, ideally within food or drink manufacturing
- Experience in brand management and/or category management
- Strong capability with Nielsen / IRI / Kantar and a data-driven mindset
- Ability to build effective relationships with major UK retailers
- Commercially astute, with confidence in evaluating P&L and commercial levers
- Proactive, collaborative, and comfortable taking ownership
Why This Role?
- Genuine ownership across both category and brand
- Broad exposure across brand, category, NPD, sales, and retail
- Opportunity to see decisions translate directly into in-store execution
- Hybrid working model with a competitive salary and benefits
Salary: £55,000 + benefits
Category Brand Manager in Watford employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Category Brand Manager in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Brand Manager in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
