You will own and scale the brand’s influencer and community strategy across the western markets with a strong focus on UK & US. You will build a loyal creator‑led community that drives brand love, engagement, and commercial impact.
Job Responsibilities:
- Strategy & planning Define and execute the UK influencer and community strategy aligned to brand, marketing, and sales goals. Plan quarterly and seasonal influencer calendars working with our Singapore HQ to align on brand launches. Plan & execute community events in key regions to deliver commercial objectives
- Define & execute the strategy of the Community Ambassador Programme Influencer management Build & nurture a creator led community around the brand Identify, pitch to, and onboard UK‑based fashion‑focused influencers, stylists, and creators Ensure monthly seeding targets are met, & use data insights to increase posting rates & engagement rates. Lead regional seeding agencies & refine strategies to improve performance using data led insights
- Team leadership: Lead, build, and mentor a team across UK & US, providing guidance and fostering a collaborative, high-performance culture. Maintain close relationship with our HQ team to ensure local strategy aligns with our global strategy & brand vision
- Analytics & optimisation Track and report on influencer and community performance (engagement, CTR, conversions, ROAS) using native analytics and third‑party tools. Use data to refine targeting, content formats, & event formats.
Job Requirements:
- 5+ years in influencer marketing or community management, ideally within fashion, beauty, or lifestyle Experience running creator communities or ambassador programmes
- Proven track record of managing influencer campaigns & delivering measurable results (engagement, traffic, sales)
- Strong personal skills with content creators & internal stakeholders
- Excellent project management skills managing deadlines & campaigns across timezones
- Data driven mindset to translate influencer metrics in to actionable insights
- Passion for digital culture & its evolving landscape
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