At a Glance
- Tasks: Plan and execute exciting marketing events across EMEA & APAC to boost the WeWork brand.
- Company: Join WeWork, a leader in flexible workspace solutions with a vibrant global community.
- Benefits: Be part of a dynamic team with opportunities for growth and collaboration.
- Other info: Embrace a fast-paced environment where your unique perspectives are celebrated.
- Why this job: Make an impact by connecting marketing initiatives to real business outcomes.
- Qualifications: 6+ years in marketing events, strong project management, and collaboration skills required.
The predicted salary is between 42750 - 52250 £ per year.
About Us
At We Work, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide.
The future of work is here, and we’re not just a part of that movement—we’re leading it.
United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights.
Join us as we empower tomorrow’s world at work.
About The Role
We Work is looking for a talented Manager, Marketing Events (EMEA & APAC) to join the Global Marketing team, based in London.
This role will focus on planning, executing, and evaluating a diverse range of field marketing programs and marketing events across We Work’s EMEA & APAC portfolios of buildings to promote the We Work brand and generate sales pipeline growth.
The role requires a detail-oriented strategic thinker with strong project management skills, an understanding of the full event, campaign, and field marketing lifecycle, and the ability to collaborate effectively across cross-functional teams.
The Manager, Events (EMEA & APAC) will develop comprehensive regional event and field marketing strategies, manage budgets, and be responsible for logistics to ensure flawless execution of event and partner opportunities.
This includes developing and executing scalable event frameworks, supporting regional sales teams with high-impact field marketing initiatives, potential new member and existing member activations, high-profile thought leadership events, consumer, broker and CRE industry events, and strategic partnerships.
This role will also play an important role in connecting marketing programs to revenue outcomes, ensuring that events and partnerships contribute to pipeline development and measurable business impact.
The successful candidate will be collaborative, process and data driven, have strong project management, communication and negotiation skills, and a track record of bringing events, partnerships, and field marketing programs from concept through execution and performance measurement.
Responsibilities
- Support the Senior Director of Global Events & Partnerships in strategically planning and executing regional field marketing programs and events in collaboration with marketing, sales, and external stakeholders.
- Partner closely with regional Sales and Revenue teams to develop programs that drive demand generation, strengthen account engagement, and support pipeline growth.
- Manage global events framework to ensure that initiatives and collateral developed with all departments (Sales, Community, People etc.) align to brand guidelines.
- Create co-marketing partnerships to amplify event strategy and marketing initiatives (i. e. venue sponsorship, affinity offers, content partnership), including procuring, negotiating and managing the relationship.
- Collaborate with cross-functional teams to develop campaign-driven promotional strategies and materials to ensure alignment with program goals and consistency with brand(s).
- Consult with local teams as needed on field marketing best practices, regional programs, and event toolkits to enable success and scalability.
- Sserve as brand marketing liaison for events and partnerships developed with cross-functional teams, ensuring that partnership marketing material and initiatives are consistent and on brand.
- Oversee the execution of major event, sponsorship and/or partner opportunities, complementing on-the-group teams (Community, Sales).
- Cultivate relationships with potential vendors, providers, and partners to identify new demand generation and brand activation opportunities.
- Analyze event and program performance metrics, working with Marketing Analytics to deliver post-event reporting tied to pipeline influence, engagement, and business impact.
- Lead/participate in marketing team meetings, sales training sessions, company meetings, and industry events as needed.
- Appealing Candidates Will
- Have 6+ years of experience in marketing events, field marketing, or demand generation roles.
- Demonstrated experience working closely with Sales teams to drive pipeline through regional marketing programs and events.
- Experience in managing cross-functional initiatives, overseeing a budget and reporting on results.
- Experience in event production and stakeholder management.
- Excellent project management, time management and problem solving skills with strong attention to detail.
- Ability to work nights, weekends, and travel as needed.
- Be an outstanding team player, embodying the We Work spirit and values.
- Be a top-tier collaborator with the ability to operate cross-functionally.
- Proven ability to juggle multiple projects quickly.
- Passion for a fast paced environment.
- Life at We Work
Being a We Worker is more than just a job.
We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow.
And it starts here.
Here you will brush shoulders with those who dare to dream and do.
Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more.
Here we challenge ideas, and explore new ways of getting things done.
Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit.
In return, you will be part of a team where your unique perspectives are celebrated.
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Manager, Marketing Events (EMEA & APAC) employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing Events (EMEA & APAC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Marketing Events (EMEA & APAC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
