Luxury Community Marketing Manager - Later Living

Location: Marylebone, LondonSalary: £40,000 - £50,000 depending on experienceContract: Full-time, Monday - Friday

Highlights

Join a purpose-led later living brand at an exciting point in its journey, with a flagship development launching in April 2026A rare opportunity to shape community presence and brand identity from the ground up in a meaningful sectorWork across the full marketing mix - events, content, campaigns, partnerships and digital - in a collaborative, cross-functional team

About the opportunity

An award-winning integrated retirement community developer and operator is seeking a Community Marketing Coordinator to join their growing team ahead of the launch of their flagship London development.This organisation builds purpose-built residences designed for the over-65s - communities that combine high-quality homes with hospitality, social connection and care. With a genuine mission to redefine later life living, this is a brand doing work that matters.Based in Marylebone, you will play a hands-on role in establishing the brand's local presence, driving awareness and generating leads through community engagement, events and multi-channel campaign delivery.

What makes the role exceptional

This is a ground-floor opportunity to help build a brand's community profile in London from launch. You will work across a broad remit - from local partnerships and live events to content creation and campaign execution - with real visibility and impact from day one. The later living sector is growing rapidly, and this role places you at the forefront of a brand genuinely committed to improving lives.

Key responsibilities

• Build and manage relationships with local organisations, councils, cultural institutions and media to establish the brand as a trusted community presence
• Plan and deliver events including open days, community pop-ups, panels and B2B networking opportunities
• Support the execution of marketing campaigns across print, digital, social media, PR and direct mail
• Create and coordinate customer-facing content including eDMs, brochures, website updates and social posts
• Manage the marketing calendar, ensuring deadlines are met and aligned with the Sales team
• Liaise with designers, copywriters, photographers and agencies to deliver on-brand assets
• Monitor competitor and community activity, sharing insights to inform future campaigns
• Collaborate with Sales, Operations and Wellbeing & Care teams to ensure marketing reflects the resident experience

Requirements

• Previous experience in a marketing, events, community engagement or communications role
• Background in lifestyle, hospitality, property or purpose-led brands
• Proven ability to build and manage partnerships with community organisations or not-for-profits
• Strong organisational skills with the ability to juggle multiple priorities and deadlines
• Excellent written and verbal communication skills
• Confident and personable, with experience engaging a range of audiences
• Familiarity with martech tools such as CRM platforms, eDM builders, CMS and design software
• All applicants must be willing to complete an enhanced DBS check in line with safeguarding commitments

Rewards and benefits

• Salary of £40,000 - £50,000 depending on experienceMonday - Friday working pattern based in MaryleboneThe opportunity to join a purpose-led business at launch stage with genuine scope for growthCollaborative, cross-functional working environmentWe are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.
• This role is being recruited by deverellsmith as strategic recruitment partner on behalf of the hiring brand.

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