Brand Marketing Manager in London

## What Does This Brand Marketing Manager Role Involve?### Kurt Geiger | About UsWe are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style. We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against RacismJob DescriptionThe Global Brand Manager is responsible for shaping and executing integrated brand strategies that elevate brand equity, drive consumer engagement, and accelerate sales across global markets.This role sits at the intersection of creative brand marketing, experiential retail activation, and strategic trade partner marketing. The Global Brand Manager will lead the development of compelling global campaigns while ensuring they translate effectively across owned retail, e-commerce, wholesale partners, and experiential environments.Working closely with creative, retail, digital, PR, social media and wholesale teams, the role ensures that the brand vision is expressed consistently across all touchpoints, from global campaigns and cultural moments to in-store experiences and strategic retail partnerships.The ideal candidate combines creative brand thinking with strong commercial acumen, understanding how to build inspiring brand narratives while developing trade and partner marketing strategies that drive revenue, traffic, and brand visibility in established and emerging markets.Global Brand Strategy & Campaign DevelopmentDevelop and execute global brand campaigns that strengthen brand positioning, storytelling, and cultural relevance.Translate the brand vision into integrated marketing programs across retail, digital, social, experiential, and partner channels.Collaborate with creative agency to deliver best-in-class brand assets and storytelling across global markets.Ensure brand consistency and excellence across all channels and consumer touchpoints.Experiential & Retail Brand MarketingLead the development of experiential marketing initiatives that bring the brand to life through physical and immersive consumer experiences.Create impactful retail activations, pop-ups, and in-store events that drive engagement, traffic, and conversion.Partner with visual merchandising, retail operations teams to elevate the in-store brand experience.Develop creative activations for key retail moments such as campaign launches, store openings, and seasonal events.Identify opportunities to build culturally relevant brand moments that connect emotionally with consumers.Trade & Wholesale Partner MarketingDevelop strategic trade marketing programs that support key wholesale and franchise partners while maintaining brand integrity.Create co-marketing initiatives and partner marketing toolkits to ensure strong brand representation across partner channels.Collaborate with wholesale teams to build marketing strategies that drive sell-through, retail traffic, and brand awareness in partner environments.Support new market entry strategies, developing localized marketing plans tailored to regional consumer behaviour and retail landscapes.Lead the execution of partner campaigns, retail media placements, and co-op marketing initiatives with major retail accounts.Monitor performance of trade marketing programs and optimize based on commercial impact.Cross-Channel Marketing IntegrationPartner with Digital, E-commerce, PR, Social, Influencer, and Media teams to deliver integrated campaigns across all channels.Ensure cohesive consumer journeys from awareness through purchase across owned and partner ecosystems.Align marketing activity with commercial priorities and product launches.Global Collaboration & Market LocalizationWork closely with regional marketing teams and agencies to adapt global campaigns for local markets while maintaining brand consistency.Provide clear campaign toolkits and guidelines for regional teams and partners.Collect market insights and performance feedback to inform future brand strategies and global campaigns.Performance & Budget ManagementDefine and track campaign KPIs, measuring brand impact, engagement, and commercial results.Manage marketing budgets and allocate resources across brand campaigns, experiential initiatives, and partner marketing.Analyse performance data to optimize future brand and trade strategies.Key SkillsBrand & Creative MarketingStrong experience developing global brand campaigns and storytelling.Ability to translate brand vision into compelling creative executions across channels.A strong creative eye for design, aesthetics, and brand consistency.Experiential MarketingProven ability to create immersive brand experiences, retail activations, and consumer events.Experience designing engaging in-store and experiential marketing programs.Trade & Retail MarketingDeep understanding of wholesale, retail, and trade marketing strategies.Experience working with key retail partners, franchise networks, or department store channels.Ability to create marketing programs that drive sell-through and retail traffic.Strategic & Commercial ThinkingStrong business acumen with the ability to connect brand initiatives to revenue growth.Experience launching or expanding brands in new markets or regions. Expertise of US market a plus.Cross-Functional LeadershipProven ability to collaborate across creative, retail, digital, sales, and PR teams.Strong stakeholder management and communication skills in global, matrixed organizations.RequirementsBachelor’s degree in Marketing, Business, or a related field.Previous experience in brand marketing, preferably within fashion, accessories, lifestyle, or luxury brands.Experience working with global brand campaigns and international markets.Proven track record managing multi-channel marketing campaigns and retail activations.Strong project management skills with experience leading complex, multi-stakeholder initiatives.BenefitsCompetitive basic salaryPension and life assuranceEnviable discountsIncredible shoes and handbagsRetail Trust Wellbeing SupportGym discountsPlus many more!Our Culture We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
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