At a Glance
- Tasks: Lead and innovate retention strategies for top eCommerce brands using email and lifecycle marketing.
- Company: Dynamic performance marketing agency focused on ambitious DTC brands.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Join a high-performing team and shape the future of client retention strategies.
- Why this job: Make a real impact by maximising customer lifetime value and driving revenue growth.
- Qualifications: 5-7+ years in email marketing or CRM, with strong analytical and leadership skills.
The predicted salary is between 45000 - 50000 £ per year.
A unique and exciting opportunity has arisen for a Head of Retention to join a high-performing performance marketing agency working with ambitious eCommerce and DTC brands. The role sits at the intersection of email marketing, CRM and lifecycle strategy, with responsibility for building and scaling a best-in-class retention function. The position offers the opportunity to lead the development of the agency’s retention capability, helping clients maximise customer lifetime value and revenue through sophisticated email and lifecycle marketing strategies.
The Head of Retention will own the strategy and performance of the agency’s email marketing and lifecycle marketing services across a portfolio of clients. This role combines strategic leadership with hands‑on execution, overseeing the development of advanced segmentation, automation and retention strategies that drive measurable revenue growth. The successful candidate will work closely with leadership, client stakeholders and internal teams to build scalable frameworks, develop high-performing processes and deliver exceptional client outcomes.
Key responsibilities include:
- Owning retention strategy and performance across multiple client accounts
- Developing sophisticated email marketing frameworks, automation playbooks and lifecycle strategies
- Designing segmentation and personalisation strategies that improve customer engagement and revenue
- Building scalable processes and methodologies for retention marketing delivery
- Leading client strategy conversations and quarterly performance reviews
- Identifying opportunities to expand client relationships and grow account value
- Building and leading the retention team, including hiring, development and performance management
- Overseeing campaign execution including promotional campaigns, transactional messaging and automated lifecycle flows
- Analysing performance data and turning insights into clear strategic recommendations
Requirements:
The successful candidate must be a highly analytical and commercially minded individual with significant experience in email marketing, CRM or lifecycle marketing, preferably within an agency environment. We are looking for someone who can take ownership of building and scaling a retention function while delivering measurable results for clients.
- 5–7+ years of experience in email marketing, CRM or lifecycle marketing
- Agency experience strongly preferred
- Strong experience with ESP platforms such as Klaviyo
- Proven experience developing retention strategies for eCommerce or DTC brands
- Strong analytical mindset with the ability to translate performance data into clear strategy
- Experience managing or building marketing teams
- Excellent communication and stakeholder management skills
- Commercial awareness of agency operations and client growth opportunities
Salary: £45,000 - £50,000 per annum
Location: Remote, United Kingdom
Head of Retention employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retention
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Retention
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
