At a Glance
- Tasks: Lead innovative marketing strategies for exciting product launches and brand growth.
- Company: Dynamic company in North London focused on positive growth and team development.
- Benefits: Competitive salary, bonus, and benefits with a hands-on leadership role.
- Other info: Join a high-performing team and enjoy excellent career progression opportunities.
- Why this job: Shape marketing strategies and make a real impact in a thriving environment.
- Qualifications: Proven experience in product marketing and a passion for team building.
The predicted salary is between 40500 - 49500 £ per year.
This Head of Marketing role is a mix of B2B and B2C marketing, including a significant element of trade marketing for products. We are looking for a marketer with hands-on experience in a product environment, selling through wholesalers/trade and retailers as well as B2C via eCommerce.
Our client is looking for a Head of Marketing with extensive tactical experience in a product-based environment, delivering at pace and to a high standard across POS, packaging, category management and product launches. This is a senior leadership role where you will shape the marketing strategy and planning to align with the company's objectives, while also being hands-on with a wealth of product marketing experience.
As the marketing lead, you will have accountability for overseeing the full marketing mix across strategic planning, market research & analysis, marketing communications, digital marketing and product marketing. This role is ideally suited for a Head of Marketing looking to work in a company on a positive growth trajectory, eager to make a positive change and take joy in building a high performing team.
Key Responsibilities:
- Accountability for end-to-end new product launch marketing strategy, including successful delivery of campaigns and activities across digital and traditional marketing.
- Collaborate with the eCommerce and Product teams to define and establish product marketing strategies behind new product launches and marketing initiatives across B2B and B2C channels.
- Oversee and own the business brand guidelines, ensuring consistency and continuity of message across all channels, developing strategies and processes to generate increased brand awareness and deliver all branded content.
- Take responsibility for the design, performance and continuous improvement of all digital/web platforms/assets to establish an ever-increasing online presence.
- Develop, implement and manage online marketing strategies to promote products using various digital channels, driving conversions to achieve business goals.
- Lead and direct B2B marketing activities across website, SEO, marketing assets, paid media and CRM.
- Lead and direct B2C marketing activities including digital marketing activities such as content & video.
- Create marketing KPIs and provide monthly reporting to track progress in meeting strategic goals.
- Analyse marketing data and report trends, producing insight reports and feeding back strategic information for capitalising on opportunities.
Key Skills Required:
- Proven experience as Head of Marketing within a product environment client-side or within a marketing agency.
- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and growth in both B2B and B2C environments.
- A blend of experience and knowledge across both digital and traditional marketing.
- A relevant degree-level qualification, supported by a professional qualification like Chartered Institute of Marketing (CIM), or similar.
- A commercial mindset, a 'can do' attitude and an appetite to take on responsibility, grow a team and solve problems.
- A ‘hands on’ and practical approach, acting strategically whilst leading and directing on execution and implementation.
- A proven record of accomplishment of building and developing high performing marketing teams within growing businesses.
Please submit your CV via LinkedIn ensuring to connect with Suzie Walker and Jeandre Kairuz. We are only able to respond to 1st connections.
Head of Marketing employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
