At a Glance
- Tasks: Lead global brand campaigns and create immersive consumer experiences.
- Company: Kurt Geiger, a vibrant footwear and accessories brand based in London.
- Benefits: Competitive salary, discounts, wellbeing support, and gym perks.
- Other info: Dynamic culture that values innovation, kindness, and work-life balance.
- Why this job: Join a creative team and make a real impact on brand storytelling.
- Qualifications: Experience in brand marketing, especially in fashion or lifestyle sectors.
The predicted salary is between 54000 - 66000 £ per year.
We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.
The Global Brand Manager is responsible for shaping and executing integrated brand strategies that elevate brand equity, drive consumer engagement, and accelerate sales across global markets. This role sits at the intersection of creative brand marketing, experiential retail activation, and strategic trade partner marketing. The Global Brand Manager will lead the development of compelling global campaigns while ensuring they translate effectively across owned retail, e-commerce, wholesale partners, and experiential environments.
Working closely with creative, retail, digital, PR, social media and wholesale teams, the role ensures that the brand vision is expressed consistently across all touchpoints, from global campaigns and cultural moments to in-store experiences and strategic retail partnerships. The ideal candidate combines creative brand thinking with strong commercial acumen, understanding how to build inspiring brand narratives while developing trade and partner marketing strategies that drive revenue, traffic, and brand visibility in established and emerging markets.
- Global Brand Strategy & Campaign Development
- Develop and execute global brand campaigns that strengthen brand positioning, storytelling, and cultural relevance.
- Translate the brand vision into integrated marketing programs across retail, digital, social, experiential, and partner channels.
- Collaborate with creative agency to deliver best-in-class brand assets and storytelling across global markets.
- Ensure brand consistency and excellence across all channels and consumer touchpoints.
- Experiential & Retail Brand Marketing
- Lead the development of experiential marketing initiatives that bring the brand to life through physical and immersive consumer experiences.
- Create impactful retail activations, pop-ups, and in-store events that drive engagement, traffic, and conversion.
- Partner with visual merchandising, retail operations teams to elevate the in-store brand experience.
- Develop creative activations for key retail moments such as campaign launches, store openings, and seasonal events.
- Identify opportunities to build culturally relevant brand moments that connect emotionally with consumers.
- Trade & Wholesale Partner Marketing
- Develop strategic trade marketing programs that support key wholesale and franchise partners while maintaining brand integrity.
- Create co-marketing initiatives and partner marketing toolkits to ensure strong brand representation across partner channels.
- Collaborate with wholesale teams to build marketing strategies that drive sell-through, retail traffic, and brand awareness in partner environments.
- Support new market entry strategies, developing localized marketing plans tailored to regional consumer behaviour and retail landscapes.
- Lead the execution of partner campaigns, retail media placements, and co-op marketing initiatives with major retail accounts.
- Monitor performance of trade marketing programs and optimize based on commercial impact.
- Cross-Channel Marketing Integration
- Partner with Digital, E-commerce, PR, Social, Influencer, and Media teams to deliver integrated campaigns across all channels.
- Ensure cohesive consumer journeys from awareness through purchase across owned and partner ecosystems.
- Align marketing activity with commercial priorities and product launches.
- Global Collaboration & Market Localization
- Work closely with regional marketing teams and agencies to adapt global campaigns for local markets while maintaining brand consistency.
- Provide clear campaign toolkits and guidelines for regional teams and partners.
- Collect market insights and performance feedback to inform future brand strategies and global campaigns.
- Performance & Budget Management
- Define and track campaign KPIs, measuring brand impact, engagement, and commercial results.
- Manage marketing budgets and allocate resources across brand campaigns, experiential initiatives, and partner marketing.
- Analyse performance data to optimize future brand and trade strategies.
Key Skills
- Brand & Creative Marketing
- Strong experience developing global brand campaigns and storytelling.
- Ability to translate brand vision into compelling creative executions across channels.
- A strong creative eye for design, aesthetics, and brand consistency.
- Experiential Marketing
- Proven ability to create immersive brand experiences, retail activations, and consumer events.
- Experience designing engaging in-store and experiential marketing programs.
- Trade & Retail Marketing
- Deep understanding of wholesale, retail, and trade marketing strategies.
- Experience working with key retail partners, franchise networks, or department store channels.
- Ability to create marketing programs that drive sell-through and retail traffic.
- Strategic & Commercial Thinking
- Strong business acumen with the ability to connect brand initiatives to revenue growth.
- Experience launching or expanding brands in new markets or regions. Expertise of US market a plus.
- Cross-Functional Leadership
- Proven ability to collaborate across creative, retail, digital, sales, and PR teams.
- Strong stakeholder management and communication skills in global, matrixed organizations.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Previous experience in brand marketing, preferably within fashion, accessories, lifestyle, or luxury brands.
- Experience working with global brand campaigns and international markets.
- Proven track record managing multi-channel marketing campaigns and retail activations.
- Strong project management skills with experience leading complex, multi-stakeholder initiatives.
Benefits
- Competitive basic salary
- Pension and life assurance
- Enviable discounts
- Incredible shoes and handbags
- Retail Trust Wellbeing Support
- Gym discounts
- Plus many more!
Our Culture
We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Brand Marketing Manager employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
