At a Glance
- Tasks: Lead brand growth and innovation for iconic beverage brands in a dynamic marketplace.
- Company: Global drinks business known for quality, sustainability, and a diverse portfolio.
- Benefits: Competitive salary, bonus opportunities, and a collaborative work environment.
- Other info: Join a diverse team committed to innovation and career growth.
- Why this job: Shape the future of beloved brands and engage with the next generation of consumers.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for brand building.
The predicted salary is between 54000 - 66000 £ per year.
Title: Brand Manager
This leading global drinks business is recognised for their diverse portfolio of iconic and innovative brands enjoyed by millions of consumers worldwide.
With operations spanning international markets, they are committed to quality, sustainability, and growth - both for their brands and for their people.
Their success is built on a passion for beverages, strong customer partnerships, and an entrepreneurial spirit that drives us to lead and shape the drinks industry.
About the Role
This business is seeking an ambitious and strategic Brand Manager to join their UK Marketing team and lead the growth of a portfolio of well-loved consumer brands within the beverage category.
This is a standout opportunity for someone who combines creativity with commercial focus, thrives on innovation, and brings energy to shaping the future of a dynamic marketplace.
In this role, you’ll define long-term brand direction, champion breakthrough innovation, and deliver meaningful consumer experiences across the UK’s largest retail channels.
You will play a central part in attracting the next generation of shoppers, ensuring the portfolio continues to stand out in a competitive category.
Key Responsibilities
- Set the strategic vision
- Establish the long‑term brand positioning and portfolio strategy.
- Ensure future plans align with evolving consumer trends and broader business objectives.
- Lead innovation and renovation
- Identify whitespace opportunities and build a robust long‑term innovation pipeline.
- Manage project delivery from concept to launch, spanning product development, packaging, and go‑to‑market execution.
- Develop and implement breakthrough renovation plans that strengthen brand relevance.
- Accelerate recruitment of new consumers
- Create targeted strategies to engage younger audiences and emerging consumer segments.
- Develop initiatives that attract the next generation of category entrants.
- Turn insights into action
- Analyse consumer, customer, and category performance.
- Translate insights into clear strategies that adapt to changing market dynamics.
- Build compelling brand communication
- Partner with creative, equity, and communication teams to develop impactful campaigns across digital, in‑store, and experiential marketing channels.
- Collaborate cross‑functionally
- Work closely with Sales, Category, Supply Chain, Finance, and Global Marketing to ensure aligned and seamless execution.
- Foster strong relationships and influence stakeholders at multiple levels.
- Manage financial performance
- Develop business cases for innovation and renovation projects.
- Track financial performance, monitor P&L impacts, and ensure delivery of commercial targets
About You
- Experience in Marketing, ideally within FMCG, with a strong grounding in brand building and portfolio management.
- Practical knowledge of digital marketing and shopper activation, including campaign development and execution.
- Strong analytical mindset with the ability to turn data into meaningful strategies.
- Proven project management experience, comfortable leading cross‑functional initiatives from planning to delivery.
- Excellent communication and relationship‑building skills, with a collaborative, team‑oriented approach.
- Proactive, self‑starting attitude with the confidence to navigate ambiguity.
- Resilient, adaptable, and energised by working in a fast‑paced, growth‑driven environment.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives.
We believe that a variety of viewpoints fosters innovation and strengthens teams.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
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Brand Manager employer: Talantir
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to create meaningful, data-driven results. With a commitment to employee growth and a flexible hybrid working model, this agency fosters a supportive environment that encourages continuous learning and innovation, particularly in the exciting realm of AI. As part of a close-knit team, you'll have the opportunity to lead impactful projects and shape the future of digital marketing while being part of a certified B Corp dedicated to positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Talantir and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Talantir are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Talantir on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Talantir. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Talantir. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Talantir:Show us that you’ve done your homework! In your application, briefly mention what you admire about Talantir’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Talantir
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Talantir will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Talantir, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
