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For Companies At a Glance
- Tasks: Lead CRM campaigns and drive user engagement through data-driven strategies.
- Company: Join talabat, a leading on-demand food and Q-commerce app with a vibrant culture.
- Benefits: Enjoy 33 days of PTO, relocation to Dubai, and a competitive salary.
- Why this job: Make a real impact in a fast-paced environment while enjoying sunny Dubai.
- Qualifications: 5+ years in digital marketing, strong data skills, and experience with CRM tools.
- Other info: Be part of a diverse team and grow your career in an innovative company.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region. We harness innovative technology and knowledge to simplify everyday life for our customers, optimize operations for our restaurants and local shops, and provide our riders with reliable earning opportunities daily. Here at talabat, we are building a high-performance culture through engaged workforce and growing talent density. We’re all about keeping it real and making a difference. Our 6,000+ strong talabaty are on an awesome mission to spread positive vibes. We are proud to be a multi-great place to work award winner.
Role Summary
As a Manager, you will own and implement CRM campaigns for talabat. You’ll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.
- User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI.
- Personalization: Create data backed strategies to personalize engagement through CRM channels and incentives to maximize ROI.
- Hypothesis formulation: Lead data driven hypothesis formulation and deep dives to continuously improve performance.
- Campaign Development: Manage engaging CRM campaigns across talabat’s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention.
- Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.
- Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates, closely coordinating with finance, planning and local marketing teams.
- Team management: Manage a team to drive growth through CRM.
What’s On Your Plate
- Lead a team of CRM specialists to drive growth through comms and incentives.
- Lead the personalization charter to maximize ROI through personalized engagements.
- Ideation of CRM campaigns around the customer lifecycle to meet business needs.
- Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.).
- Monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets.
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets.
Qualifications
- Bachelor's / Masters degree with a strong data focus.
- Minimum 5+ years of proven relevant work experience in digital marketing, preferably in a fast-paced working environment.
- Experience in any area of digital marketing is valued, with prior exposure to CRM considered a strong advantage.
- Strong data skills and advanced Excel proficiency are required.
- Experience in working with SQL (mandatory).
- Experience in working with CRM and campaign management tools like Braze or similar.
- Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
- Fluency in written and spoken English.
- Good interpersonal, communication and presentation skills.
- Proactive, responsible, attention to detail and a good team player.
Why join us in Dubai?
- 365 days of sun + 33 days PTO.
- A diverse, international team of top talent.
CRM Manager - Personalization in London employer: talabat
Contact Detail:
talabat Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Personalization in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think of how your skills can add value. We want to see you shine!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of CRM Manager - Personalization. Highlight your data-driven mindset and any successful campaigns you've led.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at talabat.
We think you need these skills to ace CRM Manager - Personalization in London
Some tips for your application 🫡
Show Off Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your experience with data analysis and tools like SQL. We want to see how you've used data to drive results in your previous roles!
Personalise Your Application: Just like the role focuses on personalisation, tailor your application to reflect how your skills and experiences align with our needs. Use specific examples that demonstrate your ability to create engaging CRM campaigns.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant to the role, and keep your sentences short and impactful.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at talabat
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those like Braze or similar. Brush up on your data skills and be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Experimentation Mindset
Prepare examples of A/B tests or other experiments you've conducted. Be ready to explain the hypotheses behind them and the insights you gained. This will demonstrate your ability to think critically and adapt strategies based on data.
✨Understand talabat's Market
Research talabat’s operations and customer base in the regions they serve. Knowing their unique challenges and opportunities will help you tailor your answers and show that you’re genuinely interested in contributing to their mission.
✨Team Management Experience is Key
Be prepared to discuss your experience managing teams, especially in a fast-paced environment. Highlight how you’ve motivated your team to achieve goals and how you handle challenges, as this role involves leading a team of CRM specialists.
