At a Glance
- Tasks: Lead ecommerce performance, manage testing, and drive SEO for a fast-growing activewear brand.
- Company: Join TALA, a dynamic women’s athleisure brand with a strong digital presence.
- Benefits: Enjoy 25 days holiday, generous discounts, gym membership, and enhanced parental pay.
- Other info: Hybrid role based in London with excellent growth opportunities.
- Why this job: Make an impact in a thriving company while developing your ecommerce skills.
- Qualifications: Experience in ecommerce, strong analytical skills, and a passion for fashion.
The predicted salary is between 50000 - 70000 £ per year.
About the Role
TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Built on largely organic socials, today we are a digital-first, multichannel women’s athleisure brand with a multi‑faceted growth and retention strategy, trading on impressive numbers. TALA recently opened a 2,000-square‑foot, double‑fronted Store on London’s iconic Carnaby Street as part of our ambitious growth strategy, backed by a recent funding round.
We're looking for an Ecommerce Manager to join us on a fixed‑term basis (July 2026 – April 2027), covering a period of planned leave. Our digital roadmap, agency relationships and testing programme are all well established, this isn’t a role where you’ll be building from scratch. What we need is a technically confident, commercially sharp operator who can step in, take full ownership and execute with pace and precision from day one.
Day‑to‑day you’ll own our ecommerce trading performance and reporting, manage our development sprint cycle, run our A/B testing programme, drive SEO and localisation delivery, working closely with our Digital Coordinator and our development, SEO and CRO agencies. This is a full‑time role, based at our office in SW London (hybrid – 3 days in office). Reports to: Commercial Director.
Tasks
- Trading & Reporting
- Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders.
- Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split.
- Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one‑to‑two order conversion rate.
- Pull and interpret data from GA4 and Shopify to drive data‑led decision making.
- Development & Testing
- Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire).
- Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash).
- Lead GA4 tagging and tracking implementations (agency: Hookflash).
- SEO & Localisation
- Drive technical and content SEO implementations, including AI‑assisted SEO initiatives (agency: Novos).
- Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities.
- Implement homepage localisation for the US and EU markets.
- Onsite Experience & Merchandising
- Manage landing page personalisation in collaboration with the paid social team.
- Own the bundles and promotions management across the site.
- Drive ongoing sizing and fit improvements across the site.
- Maintain and update the TALA Talks blog on a monthly basis.
- Lead a review of our current reviews tool (currently Yotpo) and make a recommendation.
- Omnichannel & Operations
- Contribute to the omnichannel roadmap, working alongside the operations team and Retail teams.
- Manage the ecommerce budget and associated spreadsheet tracking.
- Team
- Day‑to‑day management of our Digital Coordinator.
Requirements
- Proven experience in an e‑commerce role, ideally within a DTC fashion, beauty or lifestyle brand.
- Strong commercial instinct, you understand the levers that drive conversion, revenue and margin.
- Hands‑on experience with A/B testing, CRO methodology and onsite optimisation.
- Confident working with development agencies, you can write a clear brief, manage a backlog, and QA a build.
- Solid understanding of GA4, Shopify, and ecommerce analytics.
- Experience with SEO implementation (technical and content); familiarity with AI SEO tools a bonus.
- A self‑starter who can hit the ground running in a fixed‑term capacity, this role needs someone who is comfortable with pace.
- Strong communicator who can present trading performance and insights clearly to senior stakeholders.
- Comfortable managing and mentoring team members.
- Available to start in July 2026 and commit to the full contract period through April 2027.
- Based in London and able to work from the office 3 days per week.
Benefits
- 25 days holiday a year plus bank holidays.
- Very generous employee discount after probation period.
- Nominated Friends & Family Discount.
- Clothing allowance spending gift.
- Class Pass or Gym Flex membership.
- Health Shield.
- Enhanced maternity/paternity pay.
- Charity fundraising match of up to £1,000.
Ecommerce Manager (Maternity Cover) in London employer: Tala
TALA is an exceptional employer, offering a vibrant work culture that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we provide generous benefits including a clothing allowance, health perks, and a supportive environment for personal development. Join us at our iconic Carnaby Street location, where you can thrive in a dynamic team dedicated to making a meaningful impact in the athleisure market.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager (Maternity Cover) in London
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if Tala is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like Tala and demonstrate your commitment to the field.
We think you need these skills to ace Ecommerce Manager (Maternity Cover) in London
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Ecommerce Manager (Maternity Cover) at Tala, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Ecommerce Manager (Maternity Cover) at Tala. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at Tala
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
