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- Tasks: Create and manage exciting CRM campaigns to enhance the TALA community experience.
- Company: Join TALA, a fast-growing activewear brand with a vibrant culture.
- Benefits: Enjoy 25 days holiday, hybrid work, and opportunities for personal growth.
- Other info: Work in a collaborative environment with excellent career development prospects.
- Why this job: Be part of a dynamic team driving customer engagement in a thriving start-up.
- Qualifications: Passion for email marketing, strong communication skills, and attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Powered by a highly engaged, largely organic social community, we’ve evolved into a digital‑first, multichannel women’s athleisure brand with a sophisticated growth and retention engine. In 2025, we accelerated our physical retail expansion with the opening of two London stores, Carnaby Street and Westfield White City, marking a major step in our long‑term brand and community strategy.
We’re looking for a CRM Coordinator to join our growing retention team. This role reports into the Retention Manager, and you’ll be helping drive the growth of our TALA community. Day‑to‑day you will own execution of email, SMS, and lifecycle campaigns across Klaviyo, as well as working closely with our events and brand team to improve our broader community offering. This is an exciting opportunity for someone who is looking for their next challenge in a fast paced, and high growth start‑up! This is a full‑time role, based at our office in SW London (hybrid – 3 days in office).
Tasks
- Operating cross‑functionally to develop CRM campaigns that improve the TALA community experience.
- Building email and SMS campaign, ensuring brand consistency and best practice.
- Working closely with our events and brand team to help develop best‑in‑class events, and track the success of them.
- Coordinate with the creative teams to source and prepare best‑in‑class, on‑brand, campaign assets.
- Build and maintain automated lifecycle flows from templates (e.g. welcome series, abandoned basket, back in stock, browse abandonment).
- Testing, analysing, and optimising flow performance across key flows.
- Support with developing TALA Insiders, our exclusive loyalty offering.
- Compile daily and weekly CRM performance reports, tracking key metrics (open rate, click rate, conversion, revenue) and flagging trends and opportunities.
- Maintain the CRM campaign calendar and ensure all deadlines are met.
Requirements
- A genuine interest in email marketing, CRM, and customer retention.
- Meticulous attention to detail – you’ll be responsible for QA before every send.
- A strong communicator who thrives in a fast‑paced, collaborative team environment.
- Data and reporting skills – Excel skills and an analytical mindset are essential.
- Experience with Klaviyo or a similar ESP (a bonus, but not essential).
- An eagerness to learn and grow in CRM and retention marketing.
- Somebody based in London and able to work from the office 3 days per week.
Benefits
25 days holiday a year plus
CRM Coordinator in London employer: Tala
Contact Detail:
Tala Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with TALA's community. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. This will not only demonstrate your capabilities but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching TALA’s brand values and recent campaigns. Tailor your answers to show how your experience aligns with their mission and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the TALA team.
We think you need these skills to ace CRM Coordinator in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us know why you're excited about CRM and customer retention. Share any relevant experiences or projects that highlight your interest in email marketing and community engagement.
Be Detail-Oriented: Since attention to detail is key for this role, make sure your application is free from typos and errors. Double-check everything before hitting send – we want to see your meticulous side shine through!
Highlight Your Analytical Skills: We love data-driven decision-making! In your application, mention any experience you have with reporting or analysing metrics. If you've worked with tools like Excel or Klaviyo, give us the lowdown on how you used them.
Apply Through Our Website: To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your amazing skills and passion for the role right away!
How to prepare for a job interview at Tala
✨Know Your CRM Basics
Before the interview, brush up on your knowledge of CRM systems, especially Klaviyo. Familiarise yourself with how email and SMS campaigns work, as well as lifecycle marketing strategies. This will show that you're genuinely interested in the role and ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've tracked metrics like open rates and conversions. This will demonstrate your analytical mindset and attention to detail, which are crucial for a CRM Coordinator.
✨Communicate Your Collaborative Spirit
TALA values teamwork, so be ready to share experiences where you’ve worked cross-functionally. Highlight any projects where you collaborated with creative teams or events, as this will illustrate your ability to thrive in a fast-paced environment.
✨Prepare Questions About Growth Opportunities
Show your eagerness to learn by preparing thoughtful questions about the company's growth and retention strategies. Ask about the TALA Insiders programme or how they measure campaign success. This not only shows your interest but also helps you gauge if the company aligns with your career goals.