At a Glance
- Tasks: Lead ecommerce performance, manage testing, and drive SEO for a fast-growing activewear brand.
- Company: Join TALA, a dynamic women’s athleisure brand with a strong digital presence.
- Benefits: Enjoy 25 days holiday, generous discounts, and health perks.
- Other info: Hybrid role based in London with excellent growth opportunities.
- Why this job: Make an impact in a thriving company while developing your ecommerce skills.
- Qualifications: Experience in ecommerce, strong analytical skills, and a passion for fashion.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Built on largely organic socials, today we are a digital-first, multichannel women’s athleisure brand with a multi‑faceted growth and retention strategy, trading on impressive numbers. TALA recently opened a 2,000-square‑foot, double‑fronted Store on London’s iconic Carnaby Street as part of our ambitious growth strategy, backed by a recent funding round. We're looking for an Ecommerce Manager to join us on a fixed‑term basis (July 2026 – April 2027), covering a period of planned leave. Our digital roadmap, agency relationships and testing programme are all well established, this isn’t a role where you’ll be building from scratch. What we need is a technically confident, commercially sharp operator who can step in, take full ownership and execute with pace and precision from day one.
Day‑to‑day you’ll own our ecommerce trading performance and reporting, manage our development sprint cycle, run our A/B testing programme, drive SEO and localisation delivery, working closely with our Digital Coordinator and our development, SEO and CRO agencies. This is a full‑time role, based at our office in SW London (hybrid – 3 days in office). Reports to: Commercial Director.
Tasks
- Trading & Reporting
- Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders.
- Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split.
- Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one‑to‑two order conversion rate.
- Pull and interpret data from GA4 and Shopify to drive data‑led decision making.
- Development & Testing
- Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire).
- Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash).
- Lead GA4 tagging and tracking implementations (agency: Hookflash).
- SEO & Localisation
- Drive technical and content SEO implementations, including AI‑assisted SEO initiatives (agency: Novos).
- Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities.
- Implement homepage localisation for the US and EU markets.
- Onsite Experience & Merchandising
- Manage landing page personalisation in collaboration with the paid social team.
- Own the bundles and promotions management across the site.
- Drive ongoing sizing and fit improvements across the site.
- Maintain and update the TALA Talks blog on a monthly basis.
- Lead a review of our current reviews tool (currently Yotpo) and make a recommendation.
- Omnichannel & Operations
- Contribute to the omnichannel roadmap, working alongside the operations team and Retail teams.
- Manage the ecommerce budget and associated spreadsheet tracking.
Team
Day‑to‑day management of our Digital Coordinator.
Requirements
- Proven experience in an e‑commerce role, ideally within a DTC fashion, beauty or lifestyle brand.
- Strong commercial instinct, you understand the levers that drive conversion, revenue and margin.
- Hands‑on experience with A/B testing, CRO methodology and onsite optimisation.
- Confident working with development agencies, you can write a clear brief, manage a backlog, and QA a build.
- Solid understanding of GA4, Shopify, and ecommerce analytics.
- Experience with SEO implementation (technical and content); familiarity with AI SEO tools a bonus.
- A self‑starter who can hit the ground running in a fixed‑term capacity, this role needs someone who is comfortable with pace.
- Strong communicator who can present trading performance and insights clearly to senior stakeholders.
- Comfortable managing and mentoring team members.
- Available to start in July 2026 and commit to the full contract period through April 2027.
- Based in London and able to work from the office 3 days per week.
Benefits
- 25 days holiday a year plus bank holidays.
- Very generous employee discount after probation period.
- Nominated Friends & Family Discount.
- Clothing allowance spending gift.
- Class Pass or Gym Flex membership.
- Health Shield.
- Enhanced maternity/paternity pay.
- Charity fundraising match of up to £1,000.
Ecommerce Manager (Maternity Cover) employer: Tala
TALA is an exceptional employer, offering a vibrant work culture that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we provide ample opportunities for professional development, alongside generous benefits such as a clothing allowance, health memberships, and a supportive environment that values work-life balance. Join us at our iconic Carnaby Street location, where you can make a meaningful impact in a fast-paced, dynamic team dedicated to empowering women through activewear.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager (Maternity Cover)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Tala are looking for when hiring for a Ecommerce Manager (Maternity Cover).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Tala for the Ecommerce Manager (Maternity Cover), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Tala as a Ecommerce Manager (Maternity Cover), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Tala’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager (Maternity Cover).
We think you need these skills to ace Ecommerce Manager (Maternity Cover)
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Tala, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Tala's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Tala. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Tala
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Tala uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Tala. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
