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For Companies At a Glance
- Tasks: Own and grow our email marketing and loyalty programmes to boost customer engagement.
- Company: Join Tala, a young British lighting brand focused on sustainability and design excellence.
- Benefits: Enjoy 26 days annual leave, flexible working, and career development opportunities.
- Why this job: Make a real impact in a creative, fast-paced environment while promoting sustainability.
- Qualifications: 3+ years in email marketing, strong analytical skills, and a customer-first mindset.
- Other info: Collaborate with a dynamic team and gain exposure across various marketing functions.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ABOUT TALA
Tala is a young British lighting brand with a mission to create exquisite products that have a positive impact. Guided by our ethos of “Conservation Through Beauty,” Tala’s aim is to contribute to the low carbon economy through thoughtful product design and transparent practices. Tala is more than a lighting company; it is a community of like-minded individuals grounded in a culture of sustainability through design excellence.
THE ROLE
We’re looking for an Email & Loyalty specialist to own and grow our customer retention strategy. This role is responsible for planning, building, and optimising email marketing and loyalty programmes that drive engagement, repeat purchase, and long-term customer value. You’ll work closely with e-commerce, brand, and creative teams to ensure all communications are on-brand, data-led, and commercially effective.
Key Responsibilities
- Email Marketing
- Own the end-to-end email marketing calendar, including campaigns, automations, and transactional flows.
- Build, manage, and optimise automated journeys (welcome, abandoned browse/cart, post-purchase, win-back, replenishment, etc.).
- Segment audiences to deliver personalised, relevant messaging.
- Brief, build, and QA emails to ensure best-in-class execution.
- Continuously test subject lines, content, timing, and formats to improve performance.
- Monitor deliverability, list health, and compliance with GDPR and best practices.
- Manage and evolve the loyalty programme to drive repeat purchase and advocacy.
- Create campaigns that incentivise engagement, referrals, reviews, and rewards redemption.
- Analyse loyalty performance and customer behaviour to identify growth opportunities.
- Collaborate with marketing and e-commerce teams to integrate loyalty across campaigns and onsite journeys.
- Track and report on key KPIs including open rate, CTR, conversion rate, repeat purchase rate, and LTV.
- Use insights to inform strategy, testing roadmaps, and continuous improvement.
- Share learnings and performance updates with the wider team.
- Work closely with design and content teams to deliver compelling, on-brand communications.
- Partner with e-commerce and performance teams to align retention activity with commercial goals.
- Support broader CRM and customer experience initiatives where needed.
Skills & Experience
- 3+ years experience in email marketing and CRM.
- Strong analytical skills with the ability to turn data into action.
- Excellent attention to detail and organisational skills.
- Confident working cross-functionally.
- Confident copywriter with ability to adjust to our brand tone of voice.
- Experience in retail, lifestyle, or DTC brands.
- Understanding of customer lifecycle marketing and retention strategy.
- Familiarity with A/B testing and experimentation frameworks.
What We’re Looking For
- Commercially minded with a strong customer-first approach.
- Curious, proactive, and always looking to optimise.
- Comfortable owning projects from idea to execution.
- A balance of creative thinking and data-led decision making.
What to expect:
- Creative + fast paced team environment.
- 26 days annual leave + UK public holidays.
- Flexible working model (hybrid).
- Marketing + Design team is X3 days per week in the studio.
- Career development in a growing, mission-led business.
- Ongoing training and exposure across marketing, product, and ecommerce teams.
CRM & Loyalty Manager employer: Tala
Contact Detail:
Tala Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Tala's team on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing successes. When you get the chance to chat with Tala, share these examples to demonstrate your expertise.
✨Tip Number 3
Be proactive! If you see an opportunity at Tala, don’t wait for the perfect moment. Apply through our website and follow up with a friendly message expressing your enthusiasm for the role.
✨Tip Number 4
Prepare for the interview by researching Tala’s values and recent campaigns. Show how your experience aligns with their mission of 'Conservation Through Beauty' and be ready to discuss how you can contribute to their goals.
We think you need these skills to ace CRM & Loyalty Manager
Some tips for your application 🫡
Show Your Passion for Sustainability: When writing your application, let your enthusiasm for sustainability shine through. We love candidates who share our ethos of 'Conservation Through Beauty', so make sure to highlight any relevant experiences or projects that align with this mission.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the role of CRM & Loyalty Manager. Mention specific skills from the job description, like your experience with email marketing and customer retention strategies, to show us you’re the perfect fit.
Be Data-Driven: Since this role involves a lot of analytics, we want to see how you’ve used data in your previous roles. Share examples of how you've turned insights into action, especially in email marketing or loyalty programmes, to demonstrate your analytical skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our community!
How to prepare for a job interview at Tala
✨Know Your Stuff
Before the interview, dive deep into Tala's mission and values. Understand their approach to sustainability and how it reflects in their products. This will not only show your genuine interest but also help you align your answers with their ethos.
✨Showcase Your Experience
Be ready to discuss your previous experience in email marketing and CRM. Prepare specific examples of campaigns you've managed, focusing on metrics like open rates and conversion rates. This will demonstrate your analytical skills and ability to drive results.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with insights from your past work. Talk about how you've used data to inform your strategies and improve customer retention. This will highlight your capability to turn data into actionable plans.
✨Emphasise Collaboration
Tala values teamwork, so be sure to mention your experience working cross-functionally. Share examples of how you've collaborated with design, e-commerce, or marketing teams to achieve common goals. This will show that you're a team player who can thrive in a creative environment.
