At a Glance
- Tasks: Lead ecommerce performance, manage testing, and drive SEO for a fast-growing activewear brand.
- Company: Join TALA, a dynamic women’s athleisure brand with a strong digital presence.
- Benefits: Enjoy 25 days holiday, generous discounts, and health perks.
- Other info: Hybrid role based in London with excellent growth opportunities.
- Why this job: Make an impact in a thriving company while developing your ecommerce skills.
- Qualifications: Experience in ecommerce, strong analytical skills, and a passion for fashion.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Built on largely organic socials, today we are a digital-first, multichannel women’s athleisure brand with a multi‑faceted growth and retention strategy, trading on impressive numbers. TALA recently opened a 2,000-square‑foot, double‑fronted Store on London’s iconic Carnaby Street as part of our ambitious growth strategy, backed by a recent funding round. We're looking for an Ecommerce Manager to join us on a fixed‑term basis (July 2026 – April 2027), covering a period of planned leave.
Our digital roadmap, agency relationships and testing programme are all well established, this isn’t a role where you’ll be building from scratch. What we need is a technically confident, commercially sharp operator who can step in, take full ownership and execute with pace and precision from day one.
Day‑to‑day you’ll own our ecommerce trading performance and reporting, manage our development sprint cycle, run our A/B testing programme, drive SEO and localisation delivery, working closely with our Digital Coordinator and our development, SEO and CRO agencies. This is a full‑time role, based at our office in SW London (hybrid – 3 days in office). Reports to: Commercial Director.
Tasks
- Trading & Reporting
- Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders.
- Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split.
- Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one‑to‑two order conversion rate.
- Pull and interpret data from GA4 and Shopify to drive data‑led decision making.
- Development & Testing
- Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire).
- Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash).
- Lead GA4 tagging and tracking implementations (agency: Hookflash).
- SEO & Localisation
- Drive technical and content SEO implementations, including AI‑assisted SEO initiatives (agency: Novos).
- Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities.
- Implement homepage localisation for the US and EU markets.
- Onsite Experience & Merchandising
- Manage landing page personalisation in collaboration with the paid social team.
- Own the bundles and promotions management across the site.
- Drive ongoing sizing and fit improvements across the site.
- Maintain and update the TALA Talks blog on a monthly basis.
- Lead a review of our current reviews tool (currently Yotpo) and make a recommendation.
- Omnichannel & Operations
- Contribute to the omnichannel roadmap, working alongside the operations team and Retail teams.
- Manage the ecommerce budget and associated spreadsheet tracking.
Team
Day‑to‑day management of our Digital Coordinator.
Requirements
- Proven experience in an e‑commerce role, ideally within a DTC fashion, beauty or lifestyle brand.
- Strong commercial instinct, you understand the levers that drive conversion, revenue and margin.
- Hands‑on experience with A/B testing, CRO methodology and onsite optimisation.
- Confident working with development agencies, you can write a clear brief, manage a backlog, and QA a build.
- Solid understanding of GA4, Shopify, and ecommerce analytics.
- Experience with SEO implementation (technical and content); familiarity with AI SEO tools a bonus.
- A self‑starter who can hit the ground running in a fixed‑term capacity, this role needs someone who is comfortable with pace.
- Strong communicator who can present trading performance and insights clearly to senior stakeholders.
- Comfortable managing and mentoring team members.
- Available to start in July 2026 and commit to the full contract period through April 2027.
- Based in London and able to work from the office 3 days per week.
Benefits
- 25 days holiday a year plus bank holidays.
- Very generous employee discount after probation period.
- Nominated Friends & Family Discount.
- Clothing allowance spending gift.
- Class Pass or Gym Flex membership.
- Health Shield.
- Enhanced maternity/paternity pay.
- Charity fundraising match of up to £1,000.
Ecommerce Manager (Maternity Cover) employer: Tala (We are Tala Ltd)
TALA is an exceptional employer, offering a vibrant work culture that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we provide ample opportunities for professional development, alongside generous benefits such as a clothing allowance, health memberships, and a supportive environment that values work-life balance. Join us at our iconic Carnaby Street location, where you can make a meaningful impact in a fast-paced, dynamic team dedicated to empowering women through activewear.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values so you can show how you fit right in. Tailor your answers to reflect what they’re looking for in an Ecommerce Manager.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Ecommerce Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ecommerce Manager role. Highlight your experience in e-commerce, especially within DTC brands, and showcase your skills in A/B testing and analytics. We want to see how you can bring value to TALA!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific achievements that demonstrate your commercial instincts and hands-on experience with tools like GA4 and Shopify.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to highlight your ability to pull insights from data. Share examples of how you've used data to drive decisions in previous roles, especially around conversion rates and customer behaviour.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at Tala (We are Tala Ltd)
✨Know Your Numbers
As an Ecommerce Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like conversion rates, average order value, and checkout abandonment. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your A/B Testing Experience
This role involves managing an A/B testing roadmap, so come prepared with examples of tests you've run in the past. Talk about your hypothesis, the process, and the outcomes. Highlight any tools you’ve used, especially if they relate to GA4 or Shopify.
✨Demonstrate Your SEO Savvy
TALA is looking for someone who can drive SEO initiatives. Familiarise yourself with both technical and content SEO strategies. Be ready to discuss any AI-assisted tools you've used and how you've implemented SEO changes that led to measurable results.
✨Be a Team Player
You'll be managing a Digital Coordinator and working closely with various agencies. Share examples of how you've successfully collaborated with teams in the past. Emphasise your communication skills and how you ensure everyone is aligned towards common goals.
