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- Tasks: Own and grow our email marketing and loyalty programmes to boost customer engagement.
- Company: Join Tala, a young British lighting brand focused on sustainability and design excellence.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a community dedicated to conservation through beautiful design.
- Qualifications: 3+ years in email marketing, strong analytical skills, and a customer-first mindset.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Tala is a young British lighting brand with a mission to create exquisite products that have a positive impact. Guided by our ethos of “Conservation Through Beauty,” Tala’s aim is to contribute to the low carbon economy through thoughtful product design and transparent practices. Tala is more than a lighting company; it is a community of like-minded individuals grounded in a culture of sustainability through design excellence.
We’re looking for an Email & Loyalty specialist to own and grow our customer retention strategy. This role is responsible for planning, building, and optimising email marketing and loyalty programmes that drive engagement, repeat purchase, and long-term customer value. You’ll work closely with e-commerce, brand, and creative teams to ensure all communications are on-brand, data-led, and commercially effective.
Key Responsibilities- Email Marketing
- Own the end-to-end email marketing calendar, including campaigns, automations, and transactional flows.
- Build, manage, and optimise automated journeys (welcome, abandoned browse/cart, post-purchase, win-back, replenishment, etc.).
- Segment audiences to deliver personalised, relevant messaging.
- Brief, build, and QA emails to ensure best-in-class execution.
- Continuously test subject lines, content, timing, and formats to improve performance.
- Monitor deliverability, list health, and compliance with GDPR and best practices.
- Loyalty & Retention
- Manage and evolve the loyalty programme to drive repeat purchase and advocacy.
- Create campaigns that incentivise engagement, referrals, reviews, and rewards redemption.
- Analyse loyalty performance and customer behaviour to identify growth opportunities.
- Collaborate with marketing and e-commerce teams to integrate loyalty across campaigns and onsite journeys.
- Track and report on key KPIs including open rate, CTR, conversion rate, repeat purchase rate, and LTV.
- Use insights to inform strategy, testing roadmaps, and continuous improvement.
- Share learnings and performance updates with the wider team.
- Work closely with design and content teams to deliver compelling, on-brand communications.
- Partner with e-commerce and performance teams to align retention activity with commercial goals.
- Support broader CRM and customer experience initiatives where needed.
- 3+ years of experience in email marketing and CRM.
- Strong analytical skills with the ability to turn data into action.
- Excellent attention to detail and organisational skills.
- Confident working cross-functionally.
- Confident copy writer with ability to adjust to our brand tone of voice.
- Experience in retail, lifestyle, or DTC brands.
- Understanding of customer lifecycle marketing and retention strategy.
- Familiarity with A/B testing and experimentation frameworks.
- Commercially minded with a strong customer-first approach.
- Curious, proactive, and always looking to optimise.
- Comfortable owning projects from idea to execution.
- A balance of creative thinking and data-led decision making.
To apply for this position, please send your CV and a cover letter detailing why you are right for Tala.
CRM & Loyalty Manager, London employer: Tala Energy Ltd.
Contact Detail:
Tala Energy Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your email marketing and CRM successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Tala’s values and recent projects. Be ready to discuss how your experience aligns with their mission of 'Conservation Through Beauty' and how you can contribute to their customer retention strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Tala community.
We think you need these skills to ace CRM & Loyalty Manager, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Loyalty Manager role. Highlight your experience in email marketing and customer retention strategies, and don’t forget to sprinkle in some of that creative flair that aligns with Tala's ethos!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Tala. Share specific examples of how you've driven engagement and loyalty in previous roles, and show us your passion for sustainability and design.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, be sure to mention any tools or methods you’ve used to turn data into actionable insights. We want to see how you’ve used data to improve email performance or customer retention in the past!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Tala community!
How to prepare for a job interview at Tala Energy Ltd.
✨Know Your Stuff
Before the interview, dive deep into Tala's mission and values. Understand their focus on sustainability and how it ties into their products. This will not only show your genuine interest but also help you align your answers with their ethos.
✨Showcase Your Experience
Be ready to discuss your previous experience in email marketing and CRM. Prepare specific examples of campaigns you've managed, focusing on metrics like open rates and conversion rates. This will demonstrate your analytical skills and ability to drive results.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with insights from your past work. Talk about how you've used data to inform your strategies and improve customer engagement. This will highlight your data-led decision-making approach.
✨Ask Smart Questions
Prepare thoughtful questions about Tala's current loyalty programmes and email strategies. This shows that you're proactive and genuinely interested in how you can contribute to their goals. Plus, it gives you a chance to assess if the company is the right fit for you.
