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For Companies At a Glance
- Tasks: Lead email marketing and loyalty strategies to boost customer engagement and retention.
- Company: Join Tala, a vibrant British lighting brand focused on sustainability and design excellence.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a community dedicated to conservation through beautiful design.
- Qualifications: 3+ years in email marketing, strong analytical skills, and a passion for customer experience.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
About Tala
Tala is a young British lighting brand with a mission to create exquisite products that have a positive impact. Guided by our ethos of “Conservation Through Beauty,” Tala’s aim is to contribute to the low carbon economy through thoughtful product design and transparent practices. Tala is more than a lighting company; it is a community of like-minded individuals grounded in a culture of sustainability through design excellence.
The Role
We’re looking for an Email & Loyalty specialist to own and grow our customer retention strategy. This role is responsible for planning, building, and optimising email marketing and loyalty programmes that drive engagement, repeat purchase, and long-term customer value. You’ll work closely with e-commerce, brand, and creative teams to ensure all communications are on-brand, data-led, and commercially effective.
Key Responsibilities
- Email Marketing
- Own the end-to-end email marketing calendar, including campaigns, automations, and transactional flows.
- Build, manage, and optimise automated journeys (welcome, abandoned browse/cart, post-purchase, win-back, replenishment, etc.).
- Segment audiences to deliver personalised, relevant messaging.
- Brief, build, and QA emails to ensure best-in-class execution.
- Continuously test subject lines, content, timing, and formats to improve performance.
- Monitor deliverability, list health, and compliance with GDPR and best practices.
- Loyalty & Retention
- Manage and evolve the loyalty programme to drive repeat purchase and advocacy.
- Create campaigns that incentivise engagement, referrals, reviews, and rewards redemption.
- Analyse loyalty performance and customer behaviour to identify growth opportunities.
- Collaborate with marketing and e-commerce teams to integrate loyalty across campaigns and onsite journeys.
- Track and report on key KPIs including open rate, CTR, conversion rate, repeat purchase rate, and LTV.
- Use insights to inform strategy, testing roadmaps, and continuous improvement.
- Share learnings and performance updates with the wider team.
- Work closely with design and content teams to deliver compelling, on-brand communications.
- Partner with e-commerce and performance teams to align retention activity with commercial goals.
- Support broader CRM and customer experience initiatives where needed.
Skills & Experience
- 3+ years of experience in email marketing and CRM.
- Strong analytical skills with the ability to turn data into action.
- Excellent attention to detail and organisational skills.
- Confident working cross-functionally.
- Confident copy writer with ability to adjust to our brand tone of voice.
- Experience in retail, lifestyle, or DTC brands.
- Understanding of customer lifecycle marketing and retention strategy.
- Familiarity with A/B testing and experimentation frameworks.
What We’re Looking For
- Commercially minded with a strong customer-first approach.
- Curious, proactive, and always looking to optimise.
- Comfortable owning projects from idea to execution.
- A balance of creative thinking and data-led decision making.
Applications
To apply for this position, please send your CV and a cover letter detailing why you are right for Tala to adelaide@tala.co.uk.
CRM & Loyalty Manager, London employer: Tala Energy Ltd.
Contact Detail:
Tala Energy Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Tala's team on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your email marketing and CRM expertise. This is your chance to demonstrate how you can drive customer engagement and retention.
✨Tip Number 3
Prepare for the interview by researching Tala’s brand ethos and recent campaigns. Be ready to discuss how you can contribute to their mission of 'Conservation Through Beauty' with your unique insights.
✨Tip Number 4
Don’t forget to apply through our website! It shows you're genuinely interested in the role and makes it easier for us to track your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace CRM & Loyalty Manager, London
Some tips for your application 🫡
Show Your Passion for Sustainability: Tala is all about conservation through beauty, so make sure your application reflects your passion for sustainability. Share any relevant experiences or projects that showcase your commitment to eco-friendly practices.
Tailor Your CV and Cover Letter: Don’t just send a generic CV! Tailor it to highlight your experience in email marketing and CRM, especially in retail or DTC brands. Use the job description as a guide to emphasise the skills and experiences that align with what we’re looking for.
Be Data-Driven: We love numbers! When discussing your past roles, include specific metrics that demonstrate your success in email marketing and customer retention strategies. This will show us you can turn data into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Tala Energy Ltd.
✨Know Your Stuff
Before the interview, dive deep into Tala's mission and values. Understand their focus on sustainability and how it ties into their products. This will not only show your genuine interest but also help you align your answers with their ethos.
✨Showcase Your Experience
Be ready to discuss your previous experience in email marketing and CRM. Prepare specific examples of campaigns you've managed, especially those that drove customer engagement and retention. Highlight any successes with data to back up your claims.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come prepared to discuss how you've used data to inform your strategies. Think about times when you optimised campaigns based on performance metrics and be ready to share those insights.
✨Ask Smart Questions
At the end of the interview, have a few thoughtful questions ready. Ask about Tala's current loyalty programme or how they measure success in their email marketing efforts. This shows you're engaged and thinking critically about the role.
