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- Tasks: Lead digital PR strategies, manage media relations, and drive link-building campaigns.
- Company: Join TAL Agency, a dynamic boutique search agency in the North West.
- Benefits: Enjoy flexible work with one day in the office and competitive salary.
- Why this job: Be part of an innovative team shaping the future of PR-led SEO.
- Qualifications: 2-3 years in Digital PR or SEO with strong outreach skills required.
- Other info: Work with exciting clients across various industries and enhance your digital marketing expertise.
The predicted salary is between 30000 - 35000 £ per year.
TAL Agency is a fast-growing boutique search agency based in the North West, looking for exceptional digital marketers to join our expanding Digital PR team (within the SEO department). We’re on the lookout for a Digital PR Manager who’s confident, strategic, and knows how to get results in the form of high-quality, relevant links that improve organic performance. You’ll play an integral role in the organic team, managing media relations, supporting link-building strategy, and helping to shape the future of PR-led SEO at the agency.
Objectives
- To secure high-authority links and media placements across a wide range of clients and industries
- Support the Head of SEO with targeted link-building strategies that directly drive improvements in organic performance
- Support the SEO Executive with the delivery and implementation of link-building tactics
- Build brand mentions to support visibility in AI-powered search results
- Build brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities
- Understand what stories, hooks, and content formats resonate with journalists and online audiences
- Track competitor activity to identify gaps and opportunities for strategic outreach
- Contribute to the growth and innovation of the Digital PR offering at TAL Agency
Responsibilities
- Manage and implement link acquisition strategies for a portfolio of clients
- Collaborate with the content and strategy teams to create compelling campaigns and outreach narratives
- Own the outreach process end-to-end, from ideation through to media list building, press release creation, and follow-ups
- Work closely with the Head of SEO on bespoke link-building plans aligned to performance KPIs
- Support the SEO Executive with day-to-day outreach and campaign delivery
- Monitor and build brand mentions to support both traditional SEO and emerging AI search environments
- Seek out opportunities for brand placements in communities and forums to build organic visibility and trust
- Regularly report on links acquired, coverage achieved, and organic impact
- Communicate directly with clients, presenting quarterly PR and outreach strategies
- Collaborate on new business pitches and proposals
- Keep internal teams updated on campaign progress, roadblocks and results
About you
- A natural storyteller with a flair for finding the newsworthy angle
- Strong working knowledge of outreach, digital PR, and ethical link-building tactics
- Good understanding of the technical role that links play in organic SEO
- A self-starter who can manage multiple campaigns, timelines, and stakeholders
- Confident communicator with client-facing experience
- Passionate about brand building in both traditional media and emerging digital spaces
Requirements
- 2–3 years' experience in Digital PR, Outreach, or SEO (agency or in-house)
- Proven track record of delivering successful link-building campaigns
- Familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource
- Experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities
- Solid grasp of SEO fundamentals, especially in relation to links and organic visibility
- Strong copywriting and media liaison skills
- Highly organised, able to manage multiple clients and campaigns at once
Job Type: Full-time, Permanent
Salary: £30,000 - £35,000 per year (DOE)
Location: One day per week in our Bolton-based office
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
Digital PR Manager employer: TAL Agency
Contact Detail:
TAL Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the digital PR space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential job referrals.
✨Tip Number 3
Showcase your knowledge of tools like Moz, Ahrefs, and BuzzStream by discussing them in conversations or during interviews. Being able to demonstrate your proficiency with these tools can highlight your readiness for the role.
✨Tip Number 4
Prepare examples of successful link-building campaigns you've managed in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved to illustrate your capability and experience.
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, outreach, and SEO. Use specific examples of successful link-building campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling ability and explain how your skills align with the role. Mention your familiarity with tools like Moz and Ahrefs, and provide examples of how you've built brand mentions in online communities.
Showcase Your Results: When detailing your previous roles, focus on quantifiable results. Include metrics such as the number of high-authority links secured or improvements in organic performance to illustrate your impact.
Research TAL Agency: Familiarise yourself with TAL Agency's work and values. Understanding their approach to Digital PR will help you tailor your application and show that you're genuinely interested in contributing to their team.
How to prepare for a job interview at TAL Agency
✨Showcase Your Storytelling Skills
As a Digital PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives that resonate with journalists and audiences alike. Highlight your ability to find newsworthy angles in various campaigns.
✨Demonstrate Your Link-Building Expertise
Be ready to discuss specific link-building strategies you've implemented in the past. Talk about the tools you’ve used, such as Moz or Ahrefs, and how they contributed to successful campaigns. This will show your technical understanding of SEO.
✨Prepare for Client Communication Scenarios
Since you'll be communicating directly with clients, practice articulating your outreach strategies and results clearly. Think of ways to present complex data in an understandable manner, as this will be crucial in your role.
✨Research TAL Agency's Current Projects
Familiarise yourself with TAL Agency's recent work and their approach to digital PR. Being knowledgeable about their clients and campaigns will demonstrate your genuine interest in the agency and help you align your answers with their goals.
