Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital PR strategies to secure high-quality links and boost organic performance.
- Company: Join TAL Agency, a dynamic boutique search agency in the North West, focused on innovative digital marketing.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant team culture.
- Why this job: Shape the future of PR-led SEO while collaborating with creative minds in a fast-paced environment.
- Qualifications: 2-3 years in Digital PR or SEO, with strong outreach and link-building skills required.
- Other info: Work one day a week in our Bolton office, with opportunities for growth and innovation.
The predicted salary is between 25000 - 30000 £ per year.
TAL Agency is a fast-growing boutique search agency based in the North West, looking for exceptional digital marketers to join our expanding Digital PR team (within the SEO department). We’re on the lookout for a Digital PR Manager who’s confident, strategic, and knows how to get results in the form of high-quality, relevant links that improve organic performance. You’ll play an integral role in the organic team, managing media relations, supporting link-building strategy, and helping to shape the future of PR-led SEO at the agency.
Objectives
- To secure high-authority links and media placements across a wide range of clients and industries.
- Support the Head of SEO with targeted link-building strategies that directly drive improvements in organic performance.
- Support the SEO Executive with the delivery and implementation of link-building tactics.
- Build brand mentions to support visibility in AI-powered search results.
- Build brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities.
- Understand what stories, hooks, and content formats resonate with journalists and online audiences.
- Track competitor activity to identify gaps and opportunities for strategic outreach.
- Contribute to the growth and innovation of the Digital PR offering at TAL Agency.
Responsibilities
- Manage and implement link acquisition strategies for a portfolio of clients.
- Collaborate with the content and strategy teams to create compelling campaigns and outreach narratives.
- Own the outreach process end-to-end, from ideation through to media list building, press release creation, and follow-ups.
- Work closely with the Head of SEO on bespoke link-building plans aligned to performance KPIs.
- Support the SEO Executive with day-to-day outreach and campaign delivery.
- Monitor and build brand mentions to support both traditional SEO and emerging AI search environments.
- Seek out opportunities for brand placements in communities and forums to build organic visibility and trust.
- Regularly report on links acquired, coverage achieved, and organic impact.
- Communicate directly with clients, presenting quarterly PR and outreach strategies.
- Collaborate on new business pitches and proposals.
- Keep internal teams updated on campaign progress, roadblocks and results.
About you
- A natural storyteller with a flair for finding the newsworthy angle.
- Strong working knowledge of outreach, digital PR, and ethical link-building tactics.
- Good understanding of the technical role that links play in organic SEO.
- A self-starter who can manage multiple campaigns, timelines, and stakeholders.
- Confident communicator with client-facing experience.
- Passionate about brand building in both traditional media and emerging digital spaces.
Requirements
- 2–3 years' experience in Digital PR, Outreach, or SEO (agency or in-house).
- Proven track record of delivering successful link-building campaigns.
- Familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource.
- Experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities.
- Solid grasp of SEO fundamentals, especially in relation to links and organic visibility.
- Strong copywriting and media liaison skills.
- Highly organised, able to manage multiple clients and campaigns at once.
Job Type: Full-time, Permanent
Salary: £30,000 - £35,000 per year (DOE)
Location: One day per week in our Bolton-based office
Digital PR Manager employer: TAL Agency Limited
Contact Detail:
TAL Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also help you speak confidently about current practices during interviews.
✨Tip Number 2
Network with professionals in the digital PR space. Attend local marketing events or webinars where you can meet people from TAL Agency or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your understanding of link-building strategies by preparing case studies of successful campaigns you've managed. Be ready to discuss these examples in detail, highlighting your role and the results achieved, as this will demonstrate your expertise.
✨Tip Number 4
Research TAL Agency thoroughly before your interview. Understand their clients, recent campaigns, and overall approach to digital PR. Tailoring your conversation to align with their values and objectives will show your genuine interest in the role.
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, outreach, and SEO. Use specific examples of successful link-building campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling ability and explain how your skills align with the role. Mention your familiarity with tools like Moz and Ahrefs, and how you can contribute to TAL Agency's objectives.
Showcase Your Knowledge: Demonstrate your understanding of the digital PR landscape by discussing current trends or successful case studies in your application. This shows that you're not just qualified but also passionate about the field.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in PR roles.
How to prepare for a job interview at TAL Agency Limited
✨Showcase Your Storytelling Skills
As a Digital PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives that resonate with journalists and audiences alike. Highlight your ability to find newsworthy angles in various campaigns.
✨Demonstrate Your Link-Building Expertise
Be ready to discuss specific link-building strategies you've implemented in the past. Talk about the tools you’ve used, such as Moz or Ahrefs, and how they contributed to successful campaigns. This will show your technical understanding of SEO.
✨Prepare for Client Communication Scenarios
Since you'll be communicating directly with clients, practice articulating your outreach strategies and results clearly. Think of potential questions they might ask and prepare concise, confident responses to demonstrate your client-facing experience.
✨Research the Agency's Current PR Strategies
Before the interview, take some time to research TAL Agency’s existing PR efforts. Understanding their approach will allow you to suggest innovative ideas and demonstrate your genuine interest in contributing to their growth and innovation.