At a Glance
- Tasks: Lead the creation of a seamless omnichannel strategy for healthcare professionals.
- Company: Join Takeda, a global leader in healthcare with a commitment to diversity and inclusion.
- Benefits: Competitive salary, exciting career paths, and a supportive work environment.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Drive digital transformation and make a real impact on healthcare engagement.
- Qualifications: 3+ years in digital marketing within pharma or healthcare; strong project management skills.
The predicted salary is between 62600 - 86020 € per year.
Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee-led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process.
As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
ACCOUNTABILITIES
- Strategy & Planning: Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.
- Cross-Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
KEY KNOWLEDGE AND EXPERIENCE
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross-functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential.
As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
Diversity, Equality, and Inclusion
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
Locations GBR - Paddington
Base Salary Range: £62,600.00 - £86,020.00
For information about our benefits, please click here.
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
Omnichannel Lead employer: Takeda
At Takeda, we pride ourselves on being a global top employer that champions diversity and inclusion, creating a collaborative environment where every employee can thrive. As an Omnichannel Lead in Paddington, you will have the opportunity to drive digital transformation while working alongside cross-functional teams, all within a culture that values integrity and innovation. With exciting career paths and a commitment to employee growth, Takeda is dedicated to empowering you to reach your full potential and make a meaningful impact in healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by researching Takeda's values and recent projects. Show us you’re not just another candidate, but someone who truly gets what we stand for.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Omnichannel Lead role. We want to hear how you can make an impact right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Omnichannel Lead
Some tips for your application 🫡
Be Authentic:When filling out your application, be yourself! We want to see the real you, so don’t hesitate to share your unique experiences and perspectives. Authenticity goes a long way in making your application stand out.
Tailor Your Application:Make sure to customise your application for the Omnichannel Lead role. Highlight your relevant experience in digital marketing and omnichannel strategies, and show us how you can contribute to our mission at Takeda.
Showcase Your Skills:Don’t forget to mention your skills with marketing automation tools and analytics. We’re looking for someone who can drive digital transformation, so let us know how you’ve done this in your previous roles!
Apply Through Our Website:We encourage you to apply through our online tool at takedajobs.com. It’s the best way to ensure your application gets to us directly, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Takeda
✨Know Your Omnichannel Strategy
Before the interview, make sure you understand what an omnichannel engagement strategy looks like, especially in the pharma sector. Familiarise yourself with how digital and traditional channels can work together to create a seamless experience for healthcare professionals.
✨Showcase Your Cross-Functional Experience
Be ready to discuss your past experiences collaborating with different teams like Medical, Compliance, and IT. Prepare specific examples of how you’ve successfully managed cross-functional projects and driven change within an organisation.
✨Understand Compliance Inside Out
Since compliance is crucial in this role, brush up on the ABPI Code and GDPR regulations. Be prepared to explain how you’ve ensured compliance in previous roles and how you would approach it at Takeda.
✨Highlight Your Data-Driven Approach
Talk about your experience with analytics tools and how you've used data insights to optimise customer engagement. Bring examples of KPIs you've tracked and how they influenced your strategies in past roles.
