At a Glance
- Tasks: Lead the creation of a seamless omnichannel strategy for healthcare professionals.
- Company: Join Takeda, a diverse and inclusive leader in the pharmaceutical industry.
- Benefits: Competitive salary, supportive work culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity, equality, and inclusion.
- Why this job: Drive digital transformation and make a real impact in healthcare engagement.
- Qualifications: 3+ years in digital marketing with a strong grasp of pharma regulations.
The predicted salary is between 62600 - 86020 € per year.
Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee‑led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process.
As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
- Accountabilities
- Strategy & Planning: Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep‑triggered content.
- Cross‑Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
- Key Knowledge and Experience
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross‑functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
Diversity, Equality, and Inclusion: Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
Omnichannel Lead in London employer: Takeda
At Takeda, we pride ourselves on being an exceptional employer that champions diversity and inclusion, creating a vibrant workplace where every employee's unique perspective is valued. As an Omnichannel Lead in Paddington, you will benefit from a collaborative culture that encourages professional growth through our Takeda Resource Groups, alongside opportunities for digital transformation and impactful engagement strategies. With a commitment to employee development and a focus on compliance and innovation, Takeda offers a rewarding environment for those looking to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Omnichannel Lead. Highlight your experience in digital marketing and cross-functional collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who take that extra step.
We think you need these skills to ace Omnichannel Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and omnichannel strategies. We want to see how your skills align with the role of Omnichannel Lead, so don’t hold back on showcasing your relevant achievements!
Showcase Your Collaboration Skills:Since this role involves working with various teams, it’s essential to demonstrate your ability to collaborate effectively. Share examples of past projects where you partnered with different departments to achieve a common goal. We love seeing teamwork in action!
Highlight Compliance Knowledge:Given the importance of compliance in the pharmaceutical industry, make sure to mention your understanding of UK regulations and the ABPI Code. We’re looking for someone who can navigate these complexities with ease, so any relevant experience will be a plus!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Takeda
✨Know Your Omnichannel Strategy
Before the interview, make sure you understand what an omnichannel engagement strategy looks like, especially in the context of healthcare. Be ready to discuss how you would design and implement a digital-first approach that integrates various platforms like email and webinars.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working with multiple teams, so prepare examples of how you've successfully collaborated with different departments in the past. Highlight any experiences where you drove change or improved processes through teamwork.
✨Familiarise Yourself with Compliance Regulations
Since compliance is crucial in this role, brush up on the UK pharmaceutical regulations and the ABPI Code. Be prepared to discuss how you ensure adherence to these guidelines in your previous roles.
✨Demonstrate Your Data-Driven Mindset
The ability to track KPIs and optimise strategies based on data insights is key. Come equipped with examples of how you've used analytics tools to measure performance and drive business outcomes in your past positions.
