At a Glance
- Tasks: Lead digital customer engagement and content strategies across the UK & Ireland.
- Company: Join Takeda, a diverse and inclusive leader in the pharmaceutical industry.
- Benefits: Competitive salary, comprehensive benefits, and a commitment to professional growth.
- Other info: Dynamic role with opportunities for continuous improvement and collaboration.
- Why this job: Make a real impact on customer experiences with innovative digital solutions.
- Qualifications: 5+ years in digital engagement or marketing technology; strong communication skills.
The predicted salary is between 10000 - 96360 £ per year.
The Digital CX & Content Lead is responsible for enabling the successful adoption, utilization, and value realization of customer engagement and content capabilities within the UK & Ireland. Working closely across Commercial, Medical and DD&T, this role drives adoption of omnichannel engagement capabilities, Content Factory services, content innovation capabilities, and emerging customer engagement solutions. The role serves as a key business-facing DD&T partner, ensuring global capabilities are effectively deployed, adopted, and optimized to support customer engagement objectives within the UK & Ireland.
The role is accountable for capability enablement, maturity assessment, best-practice sharing, and continuous improvement of digital customer engagement and content capabilities while helping identify opportunities to improve business outcomes through the effective use of data, digital, AI-enabled, and content-driven engagement approaches.
Job Responsibilities- Drive adoption of customer engagement and omnichannel capabilities.
- Support local adoption of NBA and Voice of Customer capabilities.
- Enable effective utilization of digital engagement platforms and services.
- Partner with business teams to improve customer engagement outcomes.
- Drive adoption of Content Factory capabilities and services.
- Enable use of Content Hub, AssembleIQ, and modular content approaches.
- Promote content reuse and content best practices.
- Monitor adoption and identify opportunities to improve value realization.
- Support adoption of AI-enabled customer engagement capabilities and emerging solutions.
- Identify opportunities to improve customer engagement and content effectiveness.
- Share successful practices and lessons learned across teams and markets.
- Gather user feedback and recommend capability improvements.
- Partner with Commercial, Medical, MCE, and DD&T teams.
- Support rollout and adoption of new capabilities and enhancements.
- Provide market feedback and local insights to global teams.
- Bachelor's degree in Business, Marketing, Technology, Life Sciences, or related field.
- Experience in digital engagement, omnichannel, customer experience, content management, or marketing technology.
- Understanding of customer engagement capabilities, content management approaches, and digital channels.
- Experience working across business and technology organizations.
- Strong stakeholder management and communication skills.
- 5+ years of relevant CRM/technology experience in pharmaceutical/life sciences, in roles such as CRM Product Owner, CRM/Technology Manager, Project Manager, Analyst, or Business Partner.
- Knowledge of data privacy, consent management, and compliance requirements in a regulated environment, including UK GDPR and the ABPI Code of Practice.
- Customer-focused and outcome-oriented.
- Strong collaborator and relationship builder.
- Drives adoption and continuous improvement.
- Promotes knowledge sharing and best practices.
- Demonstrates curiosity for emerging digital and AI-enabled capabilities.
At Takeda we unite in diversity. Takeda is committed to creating an inclusive workplace, where individuals are recognized for the diverse backgrounds and abilities they bring to our company. We are continually improving workplace experience and accessibility for everyone, and welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our Team.
Locations: Paddington, Great Britain
Base Salary Range: £70,100.00 - £96,360.00
For information about our benefits, please see the benefits page.
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
StudySmarter Expert Advice🤫
We think this is how you could land Digital CX Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Takeda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Takeda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Takeda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Takeda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital CX Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Takeda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Takeda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Takeda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Takeda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Takeda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Takeda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
