At a Glance
- Tasks: Lead the creation of a seamless omnichannel strategy for healthcare professionals.
- Company: Join Takeda, a diverse and inclusive leader in the pharmaceutical industry.
- Benefits: Competitive salary, supportive work culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity, equality, and inclusion.
- Why this job: Drive digital transformation and make a real impact in healthcare engagement.
- Qualifications: 3+ years in digital marketing within pharma or healthcare, with strong project management skills.
The predicted salary is between 62600 - 86020 € per year.
Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee‑led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process.
As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
Accountabilities- Strategy & Planning: Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep‑triggered content.
- Cross‑Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross‑functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
Diversity, Equality, and Inclusion: Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
Omnichannel Lead in City of Westminster employer: Takeda
At Takeda, we pride ourselves on being an exceptional employer that champions diversity and inclusion, creating a vibrant workplace where every employee's unique perspective is valued. As the Omnichannel Lead in Paddington, you will not only drive innovative digital strategies but also benefit from a culture that prioritises professional growth through our Takeda Resource Groups and collaborative cross-functional teams. With a commitment to employee development and a focus on impactful engagement, Takeda offers a rewarding environment for those looking to make a meaningful difference in healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Takeda or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by researching Takeda's values and recent projects. Show us that you’re not just another candidate; you’re genuinely interested in what we do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Omnichannel Lead role. Highlight your digital marketing skills and any relevant projects you've led.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team.
We think you need these skills to ace Omnichannel Lead in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Omnichannel Lead role. Highlight your experience in digital marketing and omnichannel strategies, especially within pharma or healthcare. We want to see how your unique background aligns with our needs!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your ability to manage complex projects and drive digital transformation. This will help us see how you can contribute to our team.
Be Authentic:Let your personality shine through in your application. We value diverse perspectives and want to know what makes you unique. Share your passion for omnichannel engagement and how you can bring that energy to our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Takeda
✨Know Your Omnichannel Stuff
Make sure you brush up on your knowledge of omnichannel strategies, especially in the pharma and healthcare sectors. Be ready to discuss how you would design and implement a digital-first approach for customer journeys, as this will show that you understand the role's core responsibilities.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams like Medical, Commercial, and IT. Prepare examples of past experiences where you successfully collaborated across departments. Highlight how you fostered teamwork and drove change, as this will demonstrate your ability to lead cross-functional projects.
✨Understand Compliance Inside Out
Familiarise yourself with the ABPI Code and GDPR regulations, as compliance is crucial in this role. Be prepared to discuss how you've ensured adherence to these guidelines in previous positions, which will show that you take compliance seriously and can navigate the complexities of the industry.
✨Metrics Matter
Since performance measurement is key, think about how you've tracked KPIs in your past roles. Be ready to share specific examples of how you used data insights to optimise engagement and improve outcomes. This will highlight your analytical skills and your commitment to driving results.
