At a Glance
- Tasks: Lead the creation of a seamless omnichannel strategy for healthcare professionals.
- Company: Join a forward-thinking pharma company committed to digital transformation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity, equality, and inclusion.
- Why this job: Shape impactful customer experiences and drive innovation in healthcare engagement.
- Qualifications: 3+ years in digital marketing with a strong grasp of pharma regulations.
The predicted salary is between 62600 - 86020 € per year.
As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
Accountabilities
- Strategy & Planning: Design and implement digital first go‑to‑market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep‑triggered content.
- Cross‑Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
Key Knowledge and Experience
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross‑functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
Diversity, Equality, and Inclusion
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
Omnichannel Lead employer: Takeda Pharmaceuticals
At Takeda, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions diversity, equality, and inclusion. As an Omnichannel Lead based in Paddington, you will have the opportunity to drive digital transformation in the healthcare sector while collaborating with cross-functional teams, ensuring your professional growth through continuous learning and innovative projects. With competitive compensation and a commitment to employee development, Takeda is the ideal place for those seeking meaningful and rewarding careers in the pharmaceutical industry.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see that you’re not just a fit for the role, but for the team too!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you drove digital transformation or improved customer engagement. Numbers and results speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Omnichannel Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Omnichannel Lead role. Highlight your experience in digital marketing and omnichannel strategies, especially within pharma or healthcare. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven engagement or improved processes. This helps us see the value you can bring to our team.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can foster collaboration and lead change, so don’t be afraid to share your unique approach to challenges and teamwork.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Takeda Pharmaceuticals
✨Know Your Omnichannel Strategy
Before the interview, make sure you understand what an omnichannel engagement strategy looks like, especially in the healthcare sector. Be ready to discuss how you would design and implement a digital-first approach that integrates various platforms like email and webinars.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with different teams such as Medical, Compliance, and IT. Prepare examples of how you've successfully collaborated on projects, ensuring compliance while driving digital transformation.
✨Demonstrate Your Data Savvy
Be prepared to talk about how you leverage data insights to optimise customer engagement. Discuss any specific tools you've used, like Veeva or Salesforce, and how you've tracked KPIs to measure success in previous roles.
✨Emphasise Compliance Knowledge
Since this role involves adhering to regulations like the ABPI Code and GDPR, brush up on these guidelines. Be ready to explain how you've ensured compliance in past projects and how you plan to maintain it in future initiatives.
