At a Glance
- Tasks: Lead the creation of a seamless omnichannel strategy for healthcare professionals.
- Company: Join a forward-thinking pharma company committed to digital transformation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and driving change.
- Why this job: Make a real impact in healthcare by enhancing customer engagement through innovative strategies.
- Qualifications: 3+ years in digital marketing with a strong grasp of pharma regulations.
The predicted salary is between 62600 - 86020 € per year.
As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
Accountabilities
- Strategy & Planning: Design and implement digital first go-to-market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.
- Cross-Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
Key Knowledge and Experience
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross-functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
Diversity, Equality, and Inclusion
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
Location: GBR - Paddington
Compensation: £62,600.00 - £86,020.00
Employment Type: Employee, Regular, Full time
Omnichannel Lead in London employer: Takeda Pharmaceuticals
At Takeda, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions diversity, equality, and inclusion. As an Omnichannel Lead based in Paddington, you will benefit from a collaborative environment that encourages professional growth and innovation, while also enjoying competitive compensation and the opportunity to drive meaningful change in healthcare engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Omnichannel Lead role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience in digital marketing and omnichannel strategies. We want to see how you’ve driven change and delivered results in previous roles.
✨Tip Number 3
Prepare for interviews by understanding the company’s current omnichannel strategies. We recommend researching their recent campaigns and thinking about how you can contribute to their goals. Be ready to discuss how you can optimise customer engagement!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Omnichannel Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Omnichannel Lead role. Highlight your experience in digital marketing and omnichannel strategies, especially within pharma or healthcare. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven engagement or improved processes. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can lead with passion and creativity. Share your vision for omnichannel engagement and how you’d approach the role at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Takeda Pharmaceuticals
✨Know Your Omnichannel Strategy
Before the interview, make sure you understand what an omnichannel engagement strategy looks like, especially in the healthcare sector. Be ready to discuss how you would design and implement a digital-first approach that integrates various platforms like email and webinars.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with different teams such as Medical, Compliance, and IT. Prepare examples of how you've successfully collaborated on projects, ensuring compliance while driving digital transformation.
✨Demonstrate Your Data Savvy
Be prepared to talk about how you leverage data insights to optimise customer engagement. Discuss any tools you've used, like Veeva or Salesforce, and how you've tracked KPIs to measure success in previous roles.
✨Emphasise Compliance Knowledge
Since this role involves adhering to regulations like the ABPI Code and GDPR, brush up on these guidelines. Be ready to explain how you've ensured compliance in past projects and how you plan to maintain it in future initiatives.
