At a Glance
- Tasks: Lead digital customer engagement and content strategies across the UK & Ireland.
- Company: Join a leading pharmaceutical company committed to innovation and collaboration.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous improvement and knowledge sharing.
- Why this job: Make a real impact in enhancing customer experiences with cutting-edge digital solutions.
- Qualifications: 5+ years in digital engagement or marketing technology; strong communication skills required.
The predicted salary is between 10000 - 96360 £ per year.
Overview
Digital CX Lead – UK & Ireland.
The Digital CX & Content Lead is responsible for enabling the successful adoption, utilization, and value realization of customer engagement and content capabilities within the UK & Ireland.
Working closely across Commercial, Medical and DD&T, this role drives adoption of omnichannel engagement capabilities, Content Factory services, content innovation capabilities, and emerging customer engagement solutions.
The role serves as a key business-facing DD&T partner, ensuring global capabilities are effectively deployed, adopted, and optimized to support customer engagement objectives within the UK & Ireland.
The role is accountable for capability enablement, maturity assessment, best-practice sharing, and continuous improvement of digital customer engagement and content capabilities while helping identify opportunities to improve business outcomes through the effective use of data, digital, AI-enabled, and content-driven engagement approaches.
Responsibilities
- Customer Engagement & Omnichannel
- Drive adoption of customer engagement and omnichannel capabilities.
- Support local adoption of NBA and Voice of Customer capabilities.
- Enable effective utilization of digital engagement platforms and services.
- Partner with business teams to improve customer engagement outcomes.
- Content & Content Factory
- Drive adoption of Content Factory capabilities and services.
- Enable use of Content Hub, Assemble IQ, and modular content approaches.
- Promote content reuse and content best practices.
- Monitor adoption and identify opportunities to improve value realization.
- Capability Innovation & Continuous Improvement
- Support adoption of AI-enabled customer engagement capabilities and emerging solutions.
- Identify opportunities to improve customer engagement and content effectiveness.
- Share successful practices and lessons learned across teams and markets.
- Gather user feedback and recommend capability improvements.
- Stakeholder Partnership
- Partner with Commercial, Medical, MCE, and DD&T teams.
- Support rollout and adoption of new capabilities and enhancements.
- Provide market feedback and local insights to global teams.
Qualifications
- Bachelor's degree in Business, Marketing, Technology, Life Sciences, or related field.
- Experience in digital engagement, omnichannel, customer experience, content management, or marketing technology.
- Understanding of customer engagement capabilities, content management approaches, and digital channels.
- Experience working across business and technology organizations.
- Strong stakeholder management and communication skills.
- 5+ years of relevant CRM/technology experience in pharmaceutical/life sciences, in roles such as CRM Product Owner, CRM/Technology Manager, Project Manager, Analyst, or Business Partner.
- Knowledge of data privacy, consent management, and compliance requirements in a regulated environment, including UK GDPR and the ABPI Code of Practice.
- Customer-focused and outcome-oriented.
- Strong collaborator and relationship builder.
- Drives adoption and continuous improvement.
- Promotes knowledge sharing and best practices.
- Demonstrates curiosity for emerging digital and AI-enabled capabilities.
- Locations Paddington, Great Britain
- Base Salary Range: £70,100.00 - £96,360.00
For information about our benefits, please click here.
Takeda is an equal opportunity employer.
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S and Puerto Rico positions: Click here to learn about our commitment to Equal Employment Opportunity (EEO).
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Contact Details:
Takeda Pharmaceuticals International GmbH Recruitment Team
