At a Glance
- Tasks: Lead the design of innovative omnichannel strategies for healthcare professionals.
- Company: Join a forward-thinking pharmaceutical company focused on digital excellence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on driving organisational change and digital transformation.
- Why this job: Make a real impact in healthcare by enhancing customer journeys through digital innovation.
- Qualifications: 3+ years in digital marketing with a strong grasp of pharma regulations.
The predicted salary is between 60000 - 80000 € per year.
Responsibilities
- Strategy & Planning: Design and implement digital first go-to-market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.
- Cross-Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
- Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
- Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
- Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
- Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
- Budget Oversight: Manage financial planning for omnichannel initiatives.
Qualifications
- 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
- Strong understanding of UK pharmaceutical regulations and ABPI Code.
- Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
- Proven ability to manage complex, cross-functional projects and drive organisational change.
- Foster collaboration and empower teams to embrace digital transformation.
- Build organisational capability in omnichannel engagement through coaching and knowledge sharing.
Omnichannel Lead in London employer: Takeda pharmaceutical
As an Omnichannel Lead at our company, you will thrive in a dynamic and innovative environment that prioritises digital excellence and cross-functional collaboration. We offer competitive benefits, a supportive work culture that encourages professional growth, and unique opportunities to lead transformative projects within the healthcare sector. Join us in shaping the future of omnichannel engagement while working alongside passionate professionals dedicated to making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the pharma and healthcare sectors, especially those who are already in omnichannel roles. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to discuss specific projects you've worked on. Highlight how you’ve integrated platforms or driven digital excellence – it’s all about showcasing your experience!
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, or webinars about digital marketing in pharma. This not only boosts your knowledge but also gives you great talking points during interviews.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can drive change and foster collaboration. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Omnichannel Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Omnichannel Lead role. Highlight your experience in digital marketing and any specific projects that showcase your ability to design and implement omnichannel strategies.
Showcase Collaboration Skills:We want to see how you’ve worked with cross-functional teams. Share examples of how you've partnered with different departments like Medical, Compliance, or IT to achieve a common goal.
Demonstrate Change Leadership:Talk about times when you've led change or driven digital transformation. We’re looking for candidates who can embed frameworks and foster a culture of excellence, so don’t hold back!
Be Compliant and Insightful:Since compliance is key in our industry, mention your understanding of regulations like the ABPI Code and GDPR. Also, include how you've tracked KPIs and optimised strategies based on insights to show your analytical side.
How to prepare for a job interview at Takeda pharmaceutical
✨Know Your Omnichannel Stuff
Make sure you brush up on the latest trends and best practices in omnichannel marketing, especially within the pharma and healthcare sectors. Be ready to discuss how you would design and implement a digital-first go-to-market strategy that integrates various platforms.
✨Showcase Your Collaboration Skills
Since this role involves working with multiple teams like Medical, Commercial, and IT, prepare examples of how you've successfully collaborated across departments in the past. Highlight your ability to foster teamwork and drive change in a complex environment.
✨Understand Compliance Inside Out
Familiarise yourself with the ABPI Code and GDPR regulations, as these are crucial for the role. Be prepared to discuss how you ensure compliance in your projects and how you’ve navigated regulatory challenges in previous positions.
✨Metrics Matter
Be ready to talk about how you measure success in your omnichannel initiatives. Discuss specific KPIs you've tracked, how you've optimised campaigns based on insights, and any tools you've used for performance measurement, like Veeva or Salesforce.
