At a Glance
- Tasks: Drive sales growth and manage relationships in the Midlands & North territory.
- Company: Taj Foods Ltd, a leading brand in frozen World Foods with 40+ years of heritage.
- Benefits: Competitive salary, company car, phone, and clear bonus structure.
- Other info: Enjoy true territory ownership and autonomy in a dynamic, results-driven role.
- Why this job: Join a trusted brand and make a real impact in the ethnic retail landscape.
- Qualifications: Proven FMCG field sales experience and strong relationship-building skills.
The predicted salary is between 36000 - 60000 £ per year.
Taj Foods Ltd — The UK’s most established and trusted frozen World Foods brands — is expanding again. As demand for World Foods continues to accelerate across the UK, we are strengthening our national field sales leadership and are now recruiting a National Sales Manager to own, manage, and grow our Midlands & North territory. This is a full-time, field-based role for someone who understands World Foods retail and knows how to win consistently on the ground.
THE ROLE
- Manage and grow existing World Foods & ethnic retail accounts
- Drive frozen & World Foods category growth
- Expand distribution and increase in-store presence
- Identify, open, and convert new regional accounts
- Ensure Taj Foods is the preferred brand in every store you visit
- Monitor stock, merchandising, promotions, and competitor activity
- Feed live market intelligence back into the commercial team
- Execute brand initiatives with pace, discipline, and consistency
This is a hands-on, field-led, results-driven role — not a desk job.
TERRITORY
- Midlands & North (core focus)
- Structured weekly territory planning
- Regular face-to-face store visits are non-negotiable
You’ll work independently, with full backing from a strong commercial and operations team.
WHO WE’RE LOOKING FOR
- Proven FMCG field sales experience
- World Foods / Frozen / Ethnic retail experience strongly preferred
- Strong understanding of the ethnic retail landscape
- Confident managing large territories independently
- Excellent relationship-builder with commercial edge
- Highly organised, self-motivated, and disciplined
- Full UK driving licence essential
If you’ve sold into ethnic retailers, wholesalers, cash & carry, or independent grocery, this role will feel familiar — and highly rewarding.
WHAT’S ON OFFER
- Competitive salary
- Company car & phone
- Clear, growth-based bonus structure
- True territory ownership and autonomy
- A leading brand with genuine pull in-store
This is a role where performance is visible, measurable, and rewarded.
WHY TAJ FOODS?
- Market-leading brand with 40+ years of heritage
- Trusted by retailers nationwide
- Strong portfolio with proven rate of sale
- A business investing in growth, not maintenance
If you want to represent a brand that retailers respect and customers actively seek out, this is your opportunity.
READY TO APPLY? Apply via LinkedIn or message us directly with your CV and a short note outlining your World Foods or FMCG experience. Let’s grow the future of Frozen World Foods — together.
National Sales Manager employer: TAJ Foods Ltd
Taj Foods Ltd is an exceptional employer, offering a dynamic work culture that prioritises growth and autonomy for its employees. As a National Sales Manager, you will enjoy competitive compensation, a clear bonus structure, and the opportunity to lead in a market-leading brand with over 40 years of heritage, all while working independently across the Midlands and North. With a strong focus on employee development and a commitment to innovation, Taj Foods is dedicated to fostering a rewarding environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Sales Manager at TAJ Foods Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including TAJ Foods Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for TAJ Foods Ltd:When writing your cover letter, make sure to tailor your message specifically for TAJ Foods Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at TAJ Foods Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show TAJ Foods Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show TAJ Foods Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with TAJ Foods Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
