At a Glance
- Tasks: Create and execute exciting marketing campaigns for global touring and producing markets.
- Company: Join TAIT, a leader in innovative live experiences with a legacy of over 45 years.
- Benefits: Competitive salary, creative work environment, and opportunities to travel internationally.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Be part of groundbreaking projects with renowned artists and brands worldwide.
- Qualifications: Experience in marketing or public relations, preferably in live entertainment.
The predicted salary is between 36000 - 60000 £ per year.
TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock ‘n’ roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT’s 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe.
The Brand & Marketing Manager is responsible for developing and executing strategic marketing plans for a designated portfolio (UK/Europe focused) to attract potential targets and grow and maintain existing client relationships. This role involves managing and implementing campaigns aligned with the overall brand and marketing strategy and collaborating with cross-functional teams to move business priorities forward. The Brand & Marketing Manager will focus on our global touring & producing markets in the UK and Europe while providing additional support to the full global team. This role will be required to be in the office at TAIT Wakefield, UK.
What You’ll Do
- Partner to design and deliver multi-channel marketing campaigns to support global touring & producing commercial objectives through a mix of digital, media, and print initiatives.
- Ensure campaigns and commercial deliverables are produced on time, within budget, and meet or exceed ROI expectations.
- Develop marketing content and visual assets for campaign needs in close collaboration with our in‑house creative team (videography, photography, and graphic design).
- Plan and execute targeted trade shows and events in the UK & Europe markets (additional global support as needed).
- Support the project development team with relevant collateral (employee bios, case studies, informational slides, etc.) for RFPs and project bids.
- Analyze market trends and identify growth opportunities in close partnership with the business plans and strategy set by the global touring & producing market leadership team, particularly in the UK.
- Monitor and report on marketing performance metrics and trends.
- Handle incoming media requests and develop pitches to position TAIT as an industry subject matter expert.
- Identify and coordinate relevant awards submissions for TAIT projects.
- Grow key TAIT partnerships in the region (Production Park, ALT, TPi, etc.).
- Maintain and enhance the organization’s brand image and voice through content around regional projects and teams.
- Ensure consistent messaging across all platforms and materials, partnering with the Brand Management team for relevant areas of support.
- Create, procure, and manage a Wakefield office inventory as well as fulfill regional requests for swag.
- Support with additional office cultural and hospitality needs including planning internal team events, etc.
Position Requirements
- Significant experience in marketing or public relations – live entertainment marketing experience preferred.
- Bachelor’s degree in marketing, communications, public relations, or a related field.
- Excellent writing and communication skills.
- Strong understanding of social media (Instagram, Facebook, LinkedIn, YouTube) and the latest trends.
- Project management skills with the ability to manage timelines, budgets, and deliverables across multiple projects.
- Creative problem‑solving abilities and adaptability in a fast‑paced, deadline‑driven environment.
- Team‑oriented with a collaborative mindset.
- Willingness to travel (internationally and regionally) occasionally.
Why Join TAIT
- Work on globally recognized, high‑impact productions and experiences.
- Collaborate with creative, engineering, and production experts worldwide.
- Be part of an innovation‑driven culture.
- Contribute to projects that redefine live experiences.
TAIT is an equal opportunity employer fully committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected characteristic as outlined by international, national, state, or local laws.
Brand & Marketing Manager in Wakefield employer: TAIT
TAIT is an exceptional employer that offers the opportunity to work on globally recognised, high-impact productions and experiences in a vibrant and innovative environment. With a strong commitment to employee growth and collaboration, team members can expect to engage with creative experts from around the world while contributing to projects that redefine live experiences. Located in Wakefield, UK, TAIT fosters a culture of diversity and inclusion, ensuring that every voice is valued and heard.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Manager in Wakefield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing and branding. Use it as a conversation starter during interviews or networking events. It’s a great way to demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how you can help them achieve their goals, especially in the live entertainment space.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in marketing and live events. Consider taking online courses or attending workshops. This not only boosts your skills but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Brand & Marketing Manager in Wakefield
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand & Marketing Manager role. Highlight your experience in live entertainment marketing and how it aligns with TAIT's innovative projects. We want to see how you can bring your unique flair to our team!
Show Off Your Creativity:Since this role involves developing marketing content and visual assets, don’t shy away from showcasing your creative side. Include examples of past campaigns or projects you've worked on that demonstrate your ability to think outside the box. We love creativity at StudySmarter!
Be Data-Driven:We’re all about results! When discussing your previous marketing experiences, include metrics and outcomes to show how your efforts made an impact. This will help us understand your analytical skills and how you can contribute to our marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TAIT!
How to prepare for a job interview at TAIT
✨Know Your Stuff
Before the interview, dive deep into TAIT's history and recent projects. Familiarise yourself with their partnerships and the types of experiences they create. This will not only show your enthusiasm but also help you tailor your answers to align with their values and goals.
✨Showcase Your Creativity
As a Brand & Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, especially those that involved innovative strategies or unique problem-solving. Be ready to discuss how you can bring fresh ideas to TAIT’s marketing efforts.
✨Be Data-Driven
TAIT values results, so come prepared with metrics from your previous campaigns. Discuss how you’ve analysed performance data to inform future strategies. This will demonstrate your ability to not only execute campaigns but also measure their success effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their upcoming projects or how they measure success in their marketing initiatives. This shows your genuine interest in the role and helps you understand if TAIT is the right fit for you.
