Senior Marketing Manager in Richmond

Lead offline & direct marketing to drive growth, owning £5M+ budgets, manage agencies, and optimise channels to acquire and retain customers. This role is a 12 month FTC.

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals.

Here’s how you’ll make a difference:

• Develop and deliver the offline and direct marketing strategy, covering channels such as events, direct mail, inserts, outbound calls, lead generation, and owned marketing channels (e.g. abandoned basket and referral schemes).
• Own annual forecasts, laydowns, targets, and budgets (~£5M+) across managed channels.
• Continuously optimise channel performance through testing, data analysis, and quarterly planning.
• Work cross-functionally with data, CRM, finance, and brand/creative teams to execute high-impact campaigns and initiatives.
• Manage and collaborate with external agencies and partners, setting KPIs, reviewing performance, and leading RFPs and commercial negotiations.
• Track and improve core commercial metrics including CPA, LTV:CPA, and revenue.
• Build and present data-driven business cases and performance updates to senior stakeholders.
• Managing your supporting team/direct reports and their development.

The skills you’ll bring:

• 5+ years’ experience in performance marketing, with ownership of budgets, CPA, and revenue targets.
• Strong experience in offline or direct/offline marketing channels (e.g. direct mail, print, events, inserts, or similar), and owned channels (experience with referral programmes for example).
• Proven track record managing multi-million-pound budgets and delivering measurable growth.
• Excellent analytical skills, using data to drive optimisation and decision making.
• Experience managing agencies and cross-functional teams to deliver integrated campaigns.
• Strong communication and stakeholder management skills.

Nice to have:

• Experience in a D2C or subscription business.
• Background in pet or dog food brands.

What’s in it for you?

• Competitive salary, reviewed annually.
• Annual bonus, based on company performance.
• Flexible core hours, giving you true work life balance.
• Hybrid role to ensure this role works for you.
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.
• Optional 5 days unpaid leave and 1 paid volunteer day each year.
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
• Health insurance for you, paid by Tails.com.
• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay.
• Flexible paid care leave to support immediate dependants, people close to you and pets.
• In house L&D team, with access to year round courses to help drive your development.
• 50% discount on all Tails.com.
• Discounted gym membership.

What’s next? If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway.

Our Commitment: We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good.