Offline Marketing Executive in Richmond

Changing the world of pet food for good. We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good.

We’re building a brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Here’s how you’ll make a difference:

• This role supports the planning, delivery and optimisation of offline and owned marketing campaigns across channels including TV, print, events, lead generation and direct marketing, helping to drive customer growth and business performance.
• Working closely with internal teams, agencies and partners, you'll analyse campaign results, manage reporting and forecasting, and identify opportunities to continuously improve marketing effectiveness.

The role:

• Support the Offline & Direct team in the delivery of the Offline, Direct and ATL (TV) channel marketing plan across the UK market, including channel activity such as TV, inserts, events, lead generation, telemarketing and print channels (direct mail/door drops).
• Take ownership of specific areas of channel activity, helping to develop, execute and optimise campaigns to drive performance and growth.
• Support the planning, execution and optimisation of marketing campaigns across the mix.
• Write clear creative briefs and work closely with the Creative team to develop channel assets that are on-brand, delivered on time and engage potential customers.
• Ensure all channel creative adheres to brand guidelines and campaign objectives.
• Support the Offline & Owned team in delivering regular post-campaign analysis across all channels, identifying insights and opportunities for improvement.
• Collaborate cross-functionally with Data, CRM, Creative and Customer Experience teams to support campaign delivery and performance optimisation.
• Conduct channel reporting and use data to continuously optimise and suggest changes.

Forecasting & Reporting:

• Support the Offline & Direct team in delivering regular channel forecasting, performance projections and reporting against targets.
• Work closely with the team to ensure plans are in place to achieve or exceed forecasted performance.
• Deliver weekly performance analysis and reporting to the Senior Marketing Manager and agency partners.
• Own daily, weekly and monthly reporting across channel activity, interpreting performance data and identifying optimisation opportunities.

Agencies & Partners:

• Support the day-to-day management of relationships with agencies, partners and suppliers to ensure effective campaign delivery.
• Work closely with partners and agencies to conduct regular post-campaign analysis, identifying and implementing optimisation opportunities.
• Proactively share performance updates, reports and analysis with agency partners and key stakeholders as required.

The skills you’ll bring:

• Minimum of 18 months experience in Marketing, ideally with channel knowledge across the offline/ATL/direct space.
• The ability to analyse performance data, support and deliver campaigns, brief and manage creative production and understand cross-channel performance marketing.
• Strong communication and stakeholder management, with cross functional experience working with teams such as CRM, Data, Creative and Customer Experience.
• Experience working with external agencies or partners.
• Strong numerical and analytical skills with experience using tools like Excel, Google Sheets and BI platforms to interpret performance data.
• Experience with budget management, forecasting, campaign analysis and optimisation.

What's in it for you?

• Competitive salary, reviewed annually.
• Annual bonus, based on company performance.
• Flexible core hours, giving you true work life balance.
• Hybrid role to ensure this role works for you – We expect employees to have a conducive remote working environment (including an appropriate desk and adjustable chair) available for their start date.
• 25 days of holiday.