Affiliates, Partnerships and Influencers Executive in Richmond

Have a growth mindset? Love dogs? This is an exciting opportunity for a Performance Marketing Executive with a passion for Affiliate, Partnership and Influencer marketing to join an award-winning team. We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good. An ambitious, exciting, expert team of award-winning marketers. In Performance Marketing, it’s our job to inspire people to try Tails.com for the first time across our broad diverse channel mix. Firing up their interest in our food and setting up their dog for a lifetime of health and happiness.

Fundamentally we excel in two key areas as a team. Firstly, making sense of a vast amount of data, looking for the nuances of who responded to which ad in what channel. Second, we think like our customers, going deeper into why some things work and some things don’t. Then we develop hypotheses to test, learn, and iterate. That combination of analytical and creative thinking is what pushes us to ever greater achievements.

The role

Supporting the Affiliates, Partnerships & Influencers Manager on the delivery of the Affiliate, Partnership and Influencer Marketing Plan.

• Support the Performance Marketing Manager in the day-to-day relationship with affiliates, partners, influencers, agencies and contractors as appropriate to ensure the delivery of plans.
• Channel areas of responsibility - to develop and deliver activity for Affiliates, Partnerships and Influencers.
• Support the Performance Marketing Manager to deliver regular PCAs for the Affiliate, Partnerships and Influencer channels.
• Work closely with the Brand and Creative team to ensure brand guidelines alongside channel best practice is used for your channel creative development.
• Supporting the Performance Marketing Manager to deliver the regular channel forecast and reporting cadence.
• Work closely with the Performance Marketing Manager to ensure the impact of the forecast supports the overall Commercial Plan.

The skills you’ll bring:

• 1-2 years in a Performance Marketing role (or closely related), agency or client-side.
• Must have native level English language proficiency - oral and written.
• Experience working on the planning & delivery of performance channels on at least one of the following: Affiliates, Partnerships & Influencers.
• Basic understanding of the interplay of all performance marketing channels and investment.
• Eager to develop an understanding of performance marketing channels and the appropriate application for Tails.com.
• Knowledge of tracking and appropriate reporting cadence incl. GA4, digital attribution, LTV:CAC etc.
• Good numeracy and analytical skills.
• Good communication, organisation and stakeholder management skills.
• Experience working for a D2C / subscription / Pet Vertical / dog food brand useful.

What's in it for you?

• Competitive salary, reviewed annually.
• Annual bonus, based on company performance.
• Flexible core hours, giving you true work-life balance.
• Hybrid role to ensure this role works for you.
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.
• Optional 5 days unpaid leave and 1 paid volunteer day each year.
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
• Health insurance for you, paid by Tails.com.
• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay.
• Flexible paid care leave to support immediate dependants, people close to you and pets.
• In-house L&D team, with access to year-round courses to help drive your development.
• 50% discount on all Tails.com products.
• Discounted gym membership.

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process, you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.