Range Innovation Manager - Kibble & Blends
Range Innovation Manager - Kibble & Blends

Range Innovation Manager - Kibble & Blends

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the innovation and management of unique kibble blends for dogs.
  • Company: Join Tails.com, a pioneering dog food subscription service transforming pet nutrition.
  • Benefits: Enjoy flexible hours, hybrid work, 25+ days holiday, health insurance, and discounts.
  • Why this job: Be part of a fast-paced team dedicated to changing pet food for good.
  • Qualifications: Experience in product innovation or category management is preferred but not essential.
  • Other info: We celebrate diversity and encourage applications from all backgrounds.

The predicted salary is between 36000 - 60000 £ per year.

Develop and manage an innovative range of kibbles that work together to create our unique tailor-made kibble blends. Changing the world of pet food for good We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff. We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good. Be a part of the Brand and Proposition Group As a team we work together to deliver a powerful proposition and brand rooted in customer and market insight. We always have a deep understanding of dogs and dog owners, their needs and what they value. And we use this understanding to drive how we optimise and innovate our unique proposition in a holistic way, ultimately building a compelling and enduring brand. Build our brand We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong. Sound like a team you want to join? Here’s how you’ll make a difference: The role As a Range Manager you will ideate, develop and launch innovative physical products that drive value. But this is not your average range manager type role; you aren’t just responsible for developing a compelling range of kibbles but ensuring they work together in harmony to create tailor-made blends out of a million possible combinations. It requires someone who can comfortably bounce between the big picture vision of crafting the perfect range and the detailed complexity of how our nutritional and technology systems work. #itscomplicated but we know the right person for the role is out there somewhere. You will be responsible for: Accountable for the management and innovation of our D2C kibble range, ensuring the product we\’ve designed is meeting the customer need Lead on Range activities for kibble NPD/EPD as defined by the NPD process. Including but not limited to: Gather market & customer insight for opportunity pitches Commercial sizing to inform business case Partner with digital to define ideal customer journey Lead business cases and collaborate on creative and marketing briefs Facilitate innovation and range planning events to initiate new opportunity identification Understand gaps and exploit opportunities by blending market, category and competitor knowledge with consumer insight to develop a category range strategy and a pipeline of new opportunities Drive insights and research agenda in support of range planning and positioning Partner with pricing team to optimise margin and value of the range The skills you’ll bring: Experience in physical product innovation, category management, or a similar role within consumer goods Adept at interpreting complex data and systems to identify trends, derive actionable insights, and support strategic decision-making A confident communicator, who can explain ideas, issues, and implications to senior, technical and non-technical audiences Experience in developing compelling business cases, storytelling and conceptualising the big picture Strong commercial acumen complemented with a results-driven orientation Can build effective and collaborative cross functional relationships Thrives in a high-energy, agile, fast-paced environment with some level of ambiguity Able to manage short term deliverables in parallel to developing long term strategic thinking Ideal experience but not required: Experience working in the pet or nutrition industry Experience in a business that sells or manufactures food products that claims nutritional benefits Experience working for an e-commerce and/or subscription business Experience working with technical R&D and quality teams An understanding of digital product design principles What\’s in it for you? Competitive salary, reviewed annually Annual bonus, based on company performance Flexible core hours, giving you true work life balance Hybrid role to ensure this role works for you 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance Optional 5 days unpaid leave and 1 paid volunteer day each year When you need a change of scenery, you can work from abroad 2 weeks every 6 months Health insurance for you, paid by Tails.com Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay Flexible paid care leave to support immediate dependants, people close to you and pets In house L&D team, with access to year round courses to help drive your development 50% discount on all Tails.com Discounted gym membership Our Commitment We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know. #J-18808-Ljbffr

Range Innovation Manager - Kibble & Blends employer: Tailsco Ltd

At Tails.com, we pride ourselves on being an innovative and inclusive employer, dedicated to changing the world of pet food for good. Our vibrant work culture fosters collaboration and creativity, allowing you to thrive in a fast-paced environment while enjoying flexible working arrangements and generous benefits, including a competitive salary, health insurance, and opportunities for personal development. Join us in our mission to create tailor-made kibble blends that cater to every dog's unique needs, all while being part of a supportive team that values your contributions and encourages growth.
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Contact Detail:

Tailsco Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Range Innovation Manager - Kibble & Blends

✨Tip Number 1

Familiarise yourself with the pet food industry, especially trends in kibble innovation. Understanding current market demands and consumer preferences will help you speak confidently about how you can contribute to Tails.com’s unique offerings.

✨Tip Number 2

Network with professionals in the pet food sector or related fields. Engaging with others who have experience in product innovation or category management can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss your experience with data analysis and how it has informed your previous product decisions. Being able to demonstrate your ability to derive actionable insights from complex data will set you apart.

✨Tip Number 4

Showcase your passion for pets and nutrition during interviews. Sharing personal stories or experiences related to dogs and their dietary needs can help convey your genuine interest in the role and the company’s mission.

We think you need these skills to ace Range Innovation Manager - Kibble & Blends

Product Innovation
Category Management
Market Insight Analysis
Data Interpretation
Strategic Decision-Making
Business Case Development
Storytelling
Commercial Acumen
Cross-Functional Collaboration
Agile Project Management
Nutritional Knowledge
E-commerce Experience
Digital Product Design Principles
Consumer Insight Development

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Range Innovation Manager at Tails.com. Highlight your experience in product innovation and category management, as well as your ability to interpret complex data.

Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your experience in physical product innovation and your ability to develop compelling business cases.

Craft a Strong Cover Letter: Write a cover letter that showcases your passion for pet nutrition and your understanding of the market. Use specific examples from your past work to demonstrate how you can contribute to Tails.com’s mission of changing the world of pet food.

Showcase Your Communication Skills: In your application, highlight your ability to communicate effectively with both technical and non-technical audiences. This is crucial for the role, so provide examples of how you've successfully conveyed complex ideas in the past.

How to prepare for a job interview at Tailsco Ltd

✨Understand the Product and Market

Before your interview, make sure you have a solid understanding of Tails.com’s unique approach to pet food. Familiarise yourself with their product offerings, especially how they tailor kibbles for individual dogs. This knowledge will help you demonstrate your passion for the role and the brand.

✨Showcase Your Innovation Skills

As a Range Innovation Manager, you'll need to think creatively. Prepare examples of past projects where you've successfully developed innovative products or solutions. Be ready to discuss how you identified market gaps and turned insights into actionable strategies.

✨Communicate Clearly and Confidently

You’ll be interacting with both technical and non-technical audiences, so practice explaining complex ideas in simple terms. Use clear examples to illustrate your points, and don’t shy away from discussing how you’ve effectively communicated in previous roles.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and strategic thinking. Think about scenarios where you had to balance short-term deliverables with long-term goals. Be prepared to discuss how you would approach innovation and range planning at Tails.com.

Range Innovation Manager - Kibble & Blends
Tailsco Ltd
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  • Range Innovation Manager - Kibble & Blends

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-06-18

  • T

    Tailsco Ltd

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