At a Glance
- Tasks: Lead performance analysis and media investment decisions to drive business growth.
- Company: Join a dynamic team at a leading pet food company focused on innovation.
- Benefits: Enjoy private healthcare, a 9-day fortnight, and generous annual leave.
- Other info: Collaborate with senior leaders and enjoy a culture of evidence-based decision making.
- Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
- Qualifications: Experience in marketing performance and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Reporting to: Head Of Marketing
Overview of the job
We're looking for a highly analytical and commercially minded Senior Marketing Performance Manager to lead performance analysis, forecasting, and media investment decisions that drive business growth. This insight-focused role partners with marketing managers to evaluate channel performance, identify opportunities, and deliver data-driven recommendations that optimise marketing investment and commercial outcomes.
3 best things about the job
- Drive real business impact by owning marketing performance, forecasting and media investment decisions that directly influence growth strategy and commercial outcomes.
- Focus on strategy, not campaign delivery, using data and insights to shape investment decisions while partnering with experienced channel specialists who execute campaigns.
- Work in a high-visibility role where you'll collaborate with senior leaders across Marketing, Finance and Data, influencing key business decisions in a fast-paced, growth-focused environment.
Measures of success – In the first few months, you would have:
- Improved the accuracy and quality of acquisition forecasting.
- Established a robust framework for evaluating marketing performance.
- Increased confidence in media investment decisions through data-driven recommendations.
- Identified opportunities to improve acquisition efficiency and scale.
- Built trusted relationships across Marketing, Finance and Commercial teams.
- Helped the business make faster, smarter investment decisions based on real-time performance insights.
Roles & Responsibilities:
Performance Analysis & Optimisation
- Own marketing performance evaluation across all acquisition channels.
- Analyse campaign, audience, creative, landing page, funnel, trialist promotion and channel performance to identify opportunities for improvement.
- Investigate performance trends and diagnose the root causes of changes in volume, efficiency, conversion and customer quality.
- Translate complex datasets into actionable recommendations that improve acquisition performance.
- Partner with channel specialists and agency partners to identify optimisation opportunities.
- Develop frameworks that improve our understanding of marketing effectiveness and incremental performance.
Forecasting, Reforecasting & Scenario Planning
- Own acquisition forecasting and rolling re-forecasts across all marketing channels.
- Continuously monitor actual performance against forecast and proactively identify emerging risks and opportunities.
- Update forecasts based on real-time performance, market conditions, trading trends and business priorities.
- Build scenario models that support investment decisions and planning discussions.
- Provide recommendations on how budgets should be allocated to maximise performance and achieve business objectives.
- Ensure marketing investment plans remain aligned to current performance and growth targets.
Media Investment & Commercial Decision Making
- Develop data-driven recommendations for media investment across channels.
- Evaluate channel efficiency, scalability and contribution to overall business performance.
- Support annual planning, quarterly forecasting and budget management processes.
- Identify opportunities to improve return on investment and customer acquisition outcomes.
- Challenge assumptions and provide objective recommendations backed by robust analysis.
Reporting & Insights
- Develop and maintain performance reporting frameworks and dashboards.
- Establish clear performance KPIs and leading indicators.
- Communicate insights and recommendations clearly to senior stakeholders.
- Present performance updates, forecasts and investment recommendations to leadership teams.
- Drive a culture of evidence-based decision making across the organisation.
Cross-Functional Collaboration
- Partner with Marketing, Finance, Commercial and Data teams to ensure alignment on performance and forecasting.
- Work closely with channel owners to understand performance drivers and optimisation opportunities.
- Support testing and experimentation programmes by evaluating results and recommending next steps.
- Act as a trusted advisor to senior stakeholders on marketing performance and investment decisions.
What you will need:
- Significant experience in marketing performance, media performance, growth marketing, commercial analytics or marketing analytics.
- Proven experience building forecasts, reforecasts and investment models.
- Strong understanding of performance marketing channels including Paid Search, Paid Social, Affiliate, Display and other acquisition channels.
- Experience translating complex data into commercial recommendations.
- Strong experience working with large datasets and performance reporting.
- Experience influencing senior stakeholders through data-driven insights and recommendations.
- Exceptional analytical and problem-solving capability.
- Strong commercial acumen and understanding of acquisition economics.
- Experience using BI tools such as Looker, Tableau, Power BI or similar.
- Ability to simplify complexity and communicate clearly.
A few of our core benefits include:
- Private Healthcare through Aviva
- A 9 day fortnight – our office is closed every other Friday!
- 25 days of Annual Leave and 8 additional remote working days
Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
Senior Marketing Performance Manager in London employer: Tailsco Ltd
At Tails.com, we pride ourselves on being an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation. As a Senior Marketing Performance Manager, you'll enjoy unique benefits such as a 9-day fortnight, private healthcare, and ample opportunities for professional growth while making a tangible impact on our business strategy. Join us in a fast-paced environment where your insights will shape the future of pet food, all while working alongside passionate colleagues committed to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Performance Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tailsco Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tailsco Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tailsco Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tailsco Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Performance Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tailsco Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tailsco Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tailsco Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tailsco Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tailsco Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tailsco Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
