Senior Product Designer in Richmond

Who are we? Hi, we’re Tails.com – we turn good days into great years for dogs and their humans. We're working towards longer lives for millions of healthy, happy dogs by providing tailored nutrition that adapts to each dog’s unique needs. It all starts with a few simple questions about their age, breed, zoomie level and tastebuds. From there, owners can create a personalised meal plan that's delivered to their door every month. No guesswork, no overwhelm. Just exactly the right care for every dog, every day. It's pretty clever stuff.

As a certified B Corp, being a responsible business is built into how we work – upholding high social and environmental standards to create better walkies for generations to come. Now, we’re cooking up big plans. Having created an entirely new category in dog food, we have the backing of Purina – one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards these same goals (and a bunch of very smart office dogs, all working on their own thing).

We are seeking an experienced Senior Product Designer. You will bring a passion for finding solutions that deliver usable and joyful experiences to our dog loving customers in the UK and beyond. The ideal candidate will be skilled at each stage of the design process, but always focused on the needs of the customer. You will work with other designers and cross-functional team members and will rely heavily on both qualitative and quantitative data to make informed decisions.

This role is best suited to a strong Senior Product Designer with solid UI / visual design skills in a digital product environment, who cares deeply about creating compelling digital customer experiences. Understanding how to position the benefits of our products and services to drive customer and commercial value through easily understood, engaging and compelling design forms a key part of this role.

You will be responsible for:

• Product Design & Delivery
  • Participation in end-to-end discovery, and proficiency in design processes including wireframing, prototyping, visual design, interaction design, and usability testing.
  • Partner with Product Managers, User Researchers, Engineers, Content, and cross-functional teams to shape product direction.
  • Transform customer insights into valuable, usable, and delightful products that solve real customer problems.
  • Use design as a tool for rapid learning and validation in a fast-paced, iterative environment.
  • Present design concepts, rationale, and vision to cross-functional teams and leadership.
• Visual & Interaction Design Excellence
  • Craft high-quality, polished user interfaces with meticulous attention to detail.
  • Set the standard for visual and interaction design quality across the digital product in close collaboration with the Creative/Brand teams to keep a cohesive experience across all touchpoints.
  • Contribute to and help maintain design systems, component libraries, and design documentation.
  • Ensure design consistency and coherent customer experiences across all touchpoints.
• Mentorship & Collaboration
  • Mentor and support Junior Product Designers, sharing knowledge and best practices.
  • Provide constructive design feedback and guidance to help team members grow their craft.
  • Collaborate with other designers to ensure consistent communication and design quality.
  • Act as a design advocate, raising the bar for design thinking and champion product design across the business through compelling storytelling and presentations.
• Strategic Thinking & Customer Focus
  • Demonstrate an intuitive eye for customer needs beyond the obvious, anticipating unspoken requirements.
  • Collect and interpret qualitative and quantitative feedback to inform design decisions.
  • Stay current on industry trends, market conditions, and emerging design practices to inform design decisions.
  • Challenge the status quo with creative problem-solving and a continuous improvement mindset.
  • Advocate for a balance between customer and business needs supporting both customer experience, and revenue and metrics.

The skills you’ll bring:

• Design Excellence
  • 5+ years of product design experience with proven expertise across all phases of the design process.
  • Strong portfolio demonstrating user-centered products with exceptional UI quality and measurable impact.
  • Expert visual design skills with a keen eye for typography, colour, layout, and micro-interactions.
  • Advanced interaction design abilities with deep understanding of usability principles.
  • Strong creative / brand background is beneficial to the role.
• Tools & Methods
  • Highly proficient in Figma.
  • Experience with prototyping tools and handoff processes for engineering collaboration.
  • Key contributor to developing and maintaining our design systems, component libraries, and design documentation to scale quality.
  • Strong understanding of usability testing methods and research synthesis as well as being comfortable conducting your own research studies across projects.
  • Working with Product Management on ticket and specification writing using tools like Jira and Confluence.
• Mindset & Approach
  • Passion for design with creative problem-solving abilities and strong attention to detail.
  • Comfortable with ambiguity and rapid change.
  • Customer-obsessed with ability to balance user needs and business goals.
  • Collaborative team player who builds strong cross-functional relationships.
  • Self-motivated and able to work autonomously while knowing when to seek input.

A few of our core benefits include:

• Private Healthcare through Aviva.
• A 9 day fortnight - our office is closed every other Friday!
• 25 days of Annual Leave and 8 additional remote working days.

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are underrepresented at Tails.com.