Marketing Manager - Affiliates, Partnerships & Influencers

Own and lead affiliate and partnership strategy, driving sustainable revenue growth by scaling key relationships and identifying new opportunities.

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart‑ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good.

We’re building a brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

The role is to plan and manage the Performance Marketing activity across Partnerships, Affiliates and Influencer channels in the UK. In Performance Marketing, it’s our job to inspire people to try Tails.com for the first time across our broad diverse channel mix, firing up their interest in our food and setting up their dog for a lifetime of health and happiness.

You will be responsible for:

• Build the annual channel plans and deliver the agreed growth targets in line with the operating plan.
• Leading and executing the 2026 strategy for Affiliates, Partnerships and Influencers.
• Managing a multi-million pound media budget.
• Work closely with Brand Marketing, Creative Studio etc to ensure the new brand identity refresh guidelines for creative and messaging are rolled out successfully to maximise customer growth and value.
• Manage regular PCAs for Partnership, Affiliate and Influencer channels and ensure insight is applied to improve ongoing performance and longer‑term trends are surfaced and addressed.
• Manage the strategic relationships and oversee/support day‑to‑day with the marketing agencies across Affiliate and Partnership channels.
• The development and day‑to‑day management of the Affiliates, Partnerships & Influencers Executive.

The skills you’ll bring:

• 3+ years in an Affiliate Marketing role (affiliate, network, agency or client‑side).
• Proficient in a range of performance channels including Affiliate Marketing, Partnerships Marketing, Influencer Marketing.
• Experience managing £m+ marketing budget and forecasting performance channels, tracking set‑up and reporting.
• Experience using measurement tools including Awin (or similar), GA4.

What's in it for you?

• Competitive salary, reviewed annually.
• Annual bonus, based on company performance.
• Flexible core hours, giving you true work life balance.
• Hybrid role to ensure this role works for you.
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.
• Optional 5 days unpaid leave and 1 paid volunteer day each year.
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
• Health insurance for you, paid by Tails.com.
• Extended maternity, paternity, shared parental and adoption pay: 6 months at 70% pay.
• Flexible paid care leave to support immediate dependants, people close to you and pets.
• In‑house L&D team, with access to year‑round courses to help drive your development.
• 50% discount on all Tails.com.
• Discounted gym membership.

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under‑represented demographic.

We’re proud to be an active equal‑opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under‑represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.