Offline Marketing Executive in London

Changing the world of pet food for good. We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a smart group working toward the same goals.

Responsibilities

• This role supports the planning, delivery and optimisation of offline and owned marketing campaigns across channels, including TV, print, events, lead generation and direct marketing, helping to drive customer growth and business performance.
• Working closely with internal teams, agencies and partners, you’ll analyse campaign results, manage reporting and forecasting, and identify opportunities to continuously improve marketing effectiveness.
• Support the Offline & Direct team in the delivery of the Offline, Direct and ATL (TV) channel marketing plan across the UK market.
• Take ownership of specific areas of channel activity, helping to develop, execute and optimise campaigns to drive performance and growth.
• Support the planning, execution and optimisation of marketing campaigns across the mix.
• Write clear creative briefs and work closely with the Creative team to develop channel assets that are on‑brand, delivered on time and engage potential customers.
• Ensure all channel creative adheres to brand guidelines and campaign objectives.
• Support the Offline & Owned team in delivering regular post‑campaign analysis across all channels, identifying insights and opportunities for improvement.
• Collaborate cross‑functionally with Data, CRM, Creative and Customer Experience teams to support campaign delivery and performance optimisation.
• Conduct channel reporting and use data to continuously optimise and suggest changes.
• Deliver regular channel forecasting, performance projections and reporting against targets.
• Work closely with the team to ensure plans are in place to achieve or exceed forecasted performance.
• Deliver weekly performance analysis and reporting to the Senior Marketing Manager and agency partners.
• Own daily, weekly and monthly reporting across channel activity, interpreting performance data and identifying optimisation opportunities.
• Manage day‑to‑day relationships with agencies, partners and suppliers to ensure effective campaign delivery.
• Conduct regular post‑campaign analysis with partners and agencies, identifying and implementing optimisation opportunities.
• Proactively share performance updates, reports and analysis with agency partners and key stakeholders as required.

Qualifications

• Minimum of 18 months experience in Marketing, ideally with channel knowledge across the offline/ATL/direct space.
• Ability to analyse performance data, support and deliver campaigns, brief and manage creative production and understand cross‑channel performance marketing; proven confidence with data interpretation and numbers.
• Strong communication and stakeholder management, with cross‑functional experience working with teams such as CRM, Data, Creative and Customer Experience.
• Experience working with external agencies or partners.
• Strong numerical and analytical skills with experience using tools like Excel, Google Sheets and BI platforms to interpret performance data.
• Experience with budget management, forecasting, campaign analysis and optimisation.

Benefits

• Competitive salary, reviewed annually.
• Annual bonus, based on company performance.
• Flexible core hours, giving you true work life balance.
• Hybrid role – we expect employees to have a conducive remote working environment (including an appropriate desk and adjustable chair) available for their start date.
• 25 days of holiday.