Content Designer

Join as a Content Designer at Tails.com | B Corp.

About Tails.com

Tails.com is a dog‑food subscription company that creates truly tailored food for each dog we serve. We start by asking simple questions about a dog and then use that information to design a unique, nutrition‑balanced recipe that is delivered to customers every month. Backed by Purina, we are scaling fast and looking to change the world of pet food for good.

The Role

The Content Designer’s primary responsibility is to engage our customers by creating compelling content and copy across our digital product experiences. Your work will help dog owners better understand our product offer, engage with our services, and build long‑term relationships with Tails.com.

Responsibilities

• Develop user‑centered content for Tails.com’s digital experience.
• Write, edit, and proofread copy, ensuring accuracy and consistency.
• Create UX copy from brief to final delivery.
• Support storytelling and content presentation across the team.
• Research industry trends, customer needs, and competitor offerings to inform content strategy.
• Use customer feedback, data, and analytics to continuously improve content performance.
• Monitor competitor content and recommend improvements.
• Stay current with digital best practices and optimise content for online platforms.
• Ensure all content complies with relevant regulations and guidelines.
• Work closely with designers, copywriters, product managers, and developers across multiple product teams.
• Collaborate with the brand team on adapting tone of voice style guides for broader use cases.
• Act as a subject‑matter expert on digital content strategy and provide guidance to team members.
• Support cross‑functional teams to align content with business goals.

Required Skills

• Extensive experience in UX copywriting and content strategy.
• SEO content and copy experience.
• Writing for accessibility.
• Proficiency in using data and analytics for content optimisation.
• Advanced collaboration and communication skills.
• Strong project management skills with the ability to manage multiple deadlines.
• Creative mindset for brainstorming and pitching innovative content ideas.

Nice to Have

• Experience in start‑up or scale‑up environments.
• Background in subscription‑based services, preferably with physical product delivery.
• Knowledge of the pet, nutrition, or wellness categories.
• Experience in performance marketing, including lead generation, referrals, and digital growth.

Benefits

• Competitive salary, reviewed annually.
• Annual bonus based on company performance.
• Flexible core hours for true work‑life balance.
• Hybrid role to suit your needs.
• 25 days of holiday (excluding bank holidays) increasing to a maximum of 27 days.
• 9‑day working week without reduction in pay.
• Optional 5 days unpaid leave and 1 paid volunteer day each year.
• Work from abroad two weeks every six months if you need a change of scenery.
• Health insurance paid by Tails.com.
• Extended parental and adoption leave – 6 months at 70% pay.
• Paid care leave for dependants and pets.
• In‑house L&D team with year‑round courses.
• 50% discount on all Tails.com products.
• Discounted gym membership.

Application Process

• CV review by Talent Acquisition.
• Call with Talent Acquisition to discuss skills (30 min).
• Video call with Head of Product and Design (45 min).
• Portfolio presentation to a panel (60 min).
• Final call with Head of Product and Design (30 min).

Commitment to Diversity

We’re proud to be an active equal‑opportunity employer. We promote fair recruitment and actively reach out to underrepresented communities. During your interview, we’ll make any reasonable adjustments you need.